Brand Tone

Professional yet Accessible, Trustworthy and Reliable, Enthusiastic and Proud

Brand Values

• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Family Business Ethos
• •Responsiveness to Customers
• •Community Focus

Best Practices

• •Highlight specific positive experiences (like efficient delivery or helpful staff) to make the claims of excellent service more tangible.
• •Use positive language that conveys excitement and confidence in what the brand offers.
• •Emphasize the 'family-run' aspect to build trust and a sense of personal connection.
• •Focus on affordability without compromising the perception of quality.
• •Address any negative feedback constructively and transparently to show commitment to customer satisfaction.

Social Perception

Highly Positive, Trusted Local Business, Helpful and Professional Staff, Good Communicators

Copy Examples

• •"Over the moon with our new sofa bed! Karl provided professional communication and timely delivery."
• •"Amazing quality and service at a brilliant price!"
• •"Sofa Emporium - providing top-quality furniture to the local community with a personal touch."
• •"Thrilled to announce our partnership with Annaghmore, bringing you over 100 new sofa styles!"
• •"Experience luxury without the luxury price tag. Quality British craftsmanship, now more affordable than ever."