Brand Tone

Warm, Celebratory, and Authentic

Brand Values

• •Authenticity
• •Happiness & Joy
• •Connection
• •Quality
• •Thoughtfulness

Best Practices

• •Embrace Gifting Happiness: Ensure this core message is woven into various communications. Focus on the joy of both giving and receiving.
• •Highlight Authenticity: Consistently use terms like authentic, traditional, taste of India, and handcrafted (where applicable) to reinforce this value. Mentioning the source or inspiration (e.g., grandma's recipe, traditional methods) can add depth.
• •Use Warm and Emotive Language: Words like love, joy, cherish, celebrate, heartfelt, home, and connect will resonate with the brand's intended emotional appeal.
• •Be Visually Congruent: Ensure that the copywriting is always paired with visuals (photos, videos) that reflect the same warmth, authenticity, and celebratory feel. Product presentation should look appealing and high-quality.
• •Engage with Festivity and Occasions: Tailor copy to specific Indian festivals and general gifting occasions (birthdays, anniversaries, thank you gifts), reinforcing the brand’s relevance for these moments. Use storytelling to connect products with these events.

Social Perception

The brand's own controlled platforms (website, social media) project an image of a provider of authentic Indian treats and a facilitator of joyful gifting.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Taste the Tradition. Share the Joy. Authentic Indian Delicacies from Upahaar. Body: From our kitchen to your heart, Upahaar brings you the authentic flavours of India. Perfect for celebrations, or just because. Send a sweet surprise today!
• •Instagram Post Caption (Festive Theme): Light up your festivities with Upahaar! ✨ Our [Product Name, e.g., Kaju Katli] is handcrafted with love and tradition, making it the perfect gift to share with those who matter most. #Upahaar #IndianSweets #FestiveGifts #GiftingHappiness #TasteOfIndia
• •Product Description (Gift Hamper): More than just a gift, it's a box full of happiness! Our 'Bandhan of Love' hamper is thoughtfully curated with a selection of our finest sweets and savouries – a true taste of home, designed to connect hearts, no matter the distance.
• •Email Subject Line (Promotional): 💌 A Sweet Reminder of Home from Upahaar... Email Body Snippet: Missing those familiar flavours? Let Upahaar bridge the distance. Explore our collection of authentic Indian sweets and snacks, made with the care and tradition you remember.
• •Facebook Ad (Targeting Diaspora/Gifting): Send a Taste of India to Your Loved Ones! 🇮🇳🎁 Upahaar makes it easy to share the sweetness. Authentic sweets, snacks, and beautiful gift hampers delivered with care. Because some joys are best shared. Shop now at upahaar.online.