Brand Tone

Practical and Solution-Oriented, Promotional and Value-Driven, Enthusiastic and Benefit-Focused, Reassuring, Accessible and Broad.

Brand Values

• •Value for Money
• •Practicality
• •Accessibility
• •Customer Reassurance

Best Practices

• •Be Consistent with Promotions and Value Proposition: If 'value for money' and 'free shipping' are key, ensure these are regularly and clearly communicated across different copy touchpoints (website banners, product pages, ads).
• •Incorporate Trust Signals Regularly: Consistently mention guarantees, easy returns, and customer support availability in relevant places (product pages, checkout, FAQs) to reinforce the 'reassuring' aspect of the brand tone.
• •Highlight Practical Solutions: Focus product descriptions on how they solve everyday problems and make tasks easier.
• •Emphasize Value: Clearly communicate discounts and savings opportunities.
• •Show Enthusiasm: Use language that generates excitement about product benefits.

Social Perception

A brand that offers practical solutions, value for money, and a reassuring shopping experience to a broad audience.

Copy Examples

• •Apare os pelos que te incomodam muito com facilidade e rapidez (Trim the hairs that bother you so much easily and quickly).
• •Frete grátis para todo Brasil, não perca! (Free shipping to all Brazil, don't miss out!).
• •Economize 36% (Save 36%).
• •Desempenho Imbatível (Unbeatable Performance).
• •Portabilidade sem Igual (Unparalleled Portability).