Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Community-Oriented, Helpful & Informative, Accessible & Inclusive, Playful & Trendy (on TikTok)

Brand Values

• •Love of Reading
• •Accessibility
• •Community
• •Customer Satisfaction
• •Knowledge & Discovery

Best Practices

• •Always Lead with Passion: Infuse genuine enthusiasm for books and reading into every piece of copy. Use evocative language that conveys excitement and discovery.
• •Speak Like a Fellow Book Lover: Use a conversational, friendly, and approachable tone. Avoid overly formal or corporate language. Ask questions to encourage engagement.
• •Emphasize Community and Connection: Frame communications as a dialogue with fellow readers. Encourage sharing of experiences, recommendations, and thoughts.
• •Highlight Value and Accessibility: Clearly communicate the benefits of choosing Booxworm, such as affordability (especially with used books), variety (including local languages), and the convenience of delivery across Sri Lanka.
• •Adapt to the Platform, but Keep the Core Intact: While the style might become more playful on TikTok or more visual on Instagram, the underlying passion for books, friendly approach, and community focus should remain consistent across all channels.

Social Perception

A Go-To Online Bookstore in Sri Lanka, Affordable & Value-Oriented, Reliable, Engaging & Passionate, A Supporter of Local Reading Culture

Copy Examples

• •Facebook/Instagram Post (New Arrivals): Escape into a new adventure! 📚✨ Our latest shipment of page-turners has just landed, filled with everything from thrilling mysteries to heartwarming tales. Which one will you dive into first? Let us know in the comments! #BooxwormLK #NewArrivals #BookLoversParadise #ReadMore
• •TikTok Video Concept (Caption for a packing order video): Sending this bundle of joy off to its new home! 💌 Hope these stories bring as much happiness to you as packing them did for us! What are you hoping to unbox next? 😉 #BooxwormLK #BookMail #HappyReading #SriLankaReads #BookTok
• •Website Banner (Promoting Used Books): Give a book a second life! 🌿 Discover incredible stories and save big with our curated collection of pre-loved treasures. Every book deserves another chapter. Shop used books now and join the sustainable reading journey! #BooxwormUsedBooks #SustainableReading #AffordableReads
• •Email Newsletter Snippet (Weekly Recommendation): Hey Bookworms! Looking for your next obsession? Our team is buzzing about [Book Title] this week! It's a [brief, enticing description, e.g., 'gripping tale of courage and discovery that you won't be able to put down']. Grab your copy and let the adventure begin! Happy Reading, The Booxworm Team.
• •Instagram Story Poll: (Image of two popular but different genre books) Weekend reading dilemma! 🧐 Are you in the mood for a mind-bending thriller 🔪 or a cozy romance ❤️? Vote now and help us (and maybe yourself!) decide! #BooxwormPoll #WeekendReads #BookishChoices