Brand Tone

Elegant, Passionate, Modern, Proudly Romanian

Brand Values

• •Quality Craftsmanship
• •Authenticity & Uniqueness
• •Elegance & Style
• •Local Production & Support
• •Sustainable & Responsible Fashion
• •Customer Connection

Best Practices

• •Emphasize "Handmade in Romania": Consistently highlight the local, artisanal nature of the products. This reinforces values of quality, authenticity, and national pride.
• •Use Elegant and Evocative Language: Employ words that convey sophistication, quality, and beauty (e.g., "rafinament," "unic," "pasiune," "măiestrie" – refinement, unique, passion, craftsmanship).
• •Maintain a Passionate and Authentic Voice: Write as if sharing a genuine love for fashion and craftsmanship. Let the brand's story and the artisans' dedication shine through.
• •Adapt to the Platform while Staying True to Core Values: While TikTok allows for a more playful and trendy tone, ensure the underlying message of quality, elegance, and Romanian origin remains consistent. Instagram can be more visual and aspirational, while Facebook can share more detailed stories or promotions.
• •Showcase Uniqueness and Fine Details: In product descriptions and posts, draw attention to what makes each piece special – the specific cut, the quality of the fabric, the careful finishing, and the modern yet timeless design elements.

Social Perception

Positive admiration, Desire for products, Appreciation for style, Engagement

Copy Examples

• •✨ Descoperă noua definiție a eleganței. Rochia [Nume Rochie], lucrată manual în România din cele mai fine materiale, este creată pentru a-ți sublinia unicitatea. Simte pasiunea în fiecare detaliu. #LameliDesigns #CreatInRomania #ElegantaAutentica #HandmadeFashion (Translation: ✨ Discover the new definition of elegance. The [Dress Name] dress, handmade in Romania from the finest materials, is created to highlight your uniqueness. Feel the passion in every detail.)
• •La Lameli Designs, credem în frumusețea atemporală și în puterea detaliilor. Haine 100% românești, create de artizani locali pentru femeia modernă și sofisticată. Explorează colecția noastră și redescoperă plăcerea de a purta ceva cu adevărat special. #ModaResponsabila #DesignRomanesc #CalitateSuperioara (Translation: At Lameli Designs, we believe in timeless beauty and the power of details. 100% Romanian clothes, created by local artisans for the modern and sophisticated woman. Explore our collection and rediscover the pleasure of wearing something truly special.)
• •Outfit check! 🤩 Salopeta noastră [Nume Salopetă] – confortabilă, chic și 100% #MadeInRO! Perfectă pentru zilele în care vrei să strălucești. Ce părere ai? ✨ #LameliStyle #TikTokFashion #CumparaLocal (Translation: Outfit check! 🤩 Our [Jumpsuit Name] jumpsuit – comfortable, chic, and 100% #MadeInRO! Perfect for days when you want to shine. What do you think? ✨)
• •Artă de purtat. Fiecare piesă Lameli Designs este o poveste despre pasiune, măiestrie și design românesc autentic. Descoperă colecțiile noastre lucrate manual. (Translation: Wearable art. Every Lameli Designs piece is a story of passion, craftsmanship, and authentic Romanian design. Discover our handmade collections.)
• •Eleganță versatilă pentru tine. Setul [Nume Set] de la Lameli Designs îmbină perfect stilul modern cu confortul. Creat cu grijă în atelierul nostru din România, este alegerea ideală pentru o apariție memorabilă. Profită acum de transport gratuit la comenzi peste 500 RON! (Translation: Versatile elegance for you. The [Set Name] set from Lameli Designs perfectly combines modern style with comfort. Carefully created in our workshop in Romania, it is the ideal choice for a memorable appearance. Take advantage now of free shipping on orders over 500 RON!)