Brand Tone

Passionate & Enthusiastic, Educational & Informative, Supportive & Approachable, Community-Focused, Trustworthy & Authentic

Brand Values

• •Health & Wellbeing
• •Accessibility
• •Education & Empowerment
• •Quality
• •Customer-Centricity
• •Natural Living

Best Practices

• •Always Lead with "Why": Start by explaining the benefits and philosophy behind barefoot living before focusing on product features. Emphasize improved health, natural movement, and comfort.
• •Use Relatable, Empathetic Language: Speak as understanding guides who have been on a similar journey. Acknowledge potential concerns (like transitioning or cost) and offer solutions and encouragement.
• •Educate, Don't Just Sell: Frame content around providing valuable information. Use blog posts, social media captions, and FAQs to answer common questions and share knowledge about foot health and the barefoot lifestyle.
• •Maintain a Personal and Approachable Voice: Continue to use the "two mums" narrative where appropriate, as it fosters connection and trust. Be open to questions and interactions across all platforms.
• •Be Consistent Across All Channels: Ensure the tone, values, and core messages are uniform across the website, social media, email communications, and any advertising. Regularly review content to ensure alignment.

Social Perception

Positive & Trusted, Problem Solvers, Community Builders, Knowledgeable Resource, Locally Focused

Copy Examples

• •Facebook/Instagram Post: "Ready to rediscover what it feels like to move naturally? 🌱 At Roam Barefoot, we're two mums who found incredible relief and joy in barefoot shoes, and we're passionate about helping you do the same! Got questions about making the switch? We're here to guide you every step of the way. #RoamBarefootNZ #BarefootLifestyle #FootHealth"
• •Website Product Description Snippet: "Experience the difference with [Shoe Name]. Designed with your foot's natural shape in mind, these shoes offer the perfect blend of freedom and protection. Not just footwear, but a step towards better posture, stronger feet, and a deeper connection to the ground you walk on. Let us help you find your perfect fit!"
• •Email Newsletter Subject: "Unlock the Secret to Happier Feet (and a Happier You!)" Body Snippet: "Hi [Customer Name], tired of shoes that pinch, squeeze, and leave your feet aching? We get it. That's why Roam Barefoot was born – to bring the liberating comfort of barefoot shoes to Kiwis like you. Explore our curated collection and learn how embracing the barefoot movement can transform your daily comfort and overall wellbeing. [Link to 'What are Barefoot Shoes?' page]"
• •About Us Page Snippet: "More than just a shoe store, Roam Barefoot is a community. Founded by Georgi and Mary, two Kiwi mums who personally discovered the life-changing benefits of barefoot footwear, our mission is to make happy, healthy feet accessible to everyone in Aotearoa. We believe in educating, inspiring, and supporting you on your journey to natural movement."
• •Promotional Post: "Tired of compromising style for comfort? ✨ Our latest collection of barefoot shoes proves you don't have to! Discover chic, foot-friendly designs that will have you walking on air (almost literally!). We're here to help you step into a world of pain-free movement and effortless style. #BarefootAndStylish #NZFootHealth #RoamFree"