Brand Tone

professional, trustworthy, and approachable

Brand Values

• •Craftsmanship & Quality
• •Trust & Integrity
• •Personal Service & Attention
• •Tradition & Heritage
• •Expertise & Passion

Best Practices

• •Always Emphasize Expertise and Craftsmanship: Whether describing a product or a service, subtly weave in references to skill, quality materials, and the knowledge of the team. Use terms like "master goldsmiths," "certified watchmakers," "precision," "hand-selected."
• •Maintain a Professional Yet Warm Voice: Avoid overly casual slang or overly stiff corporate language. Aim for clarity, politeness, and a welcoming feel. Address the customer respectfully but with an undertone of friendly guidance.
• •Highlight Trust and Heritage: Remind customers of the brand's long-standing presence and commitment to quality (e.g., "Since 1975," "A family tradition," "Your trusted local jeweler"). This builds confidence.
• •Focus on Personal Connection and Solutions: Frame product descriptions and service offerings around how they benefit the customer or help them celebrate special moments. Use phrases like "Let us help you find," "Crafted for your story," "Personalized advice."
• •Ensure Visuals and Text are Aligned: The sophisticated and high-quality imagery used on Instagram and the website should be matched by equally polished and refined text. The copy should complement the elegance and value conveyed by the visuals. Ensure consistency across all platforms, adapting slightly for the nuances of each (e.g., more conversational on Facebook, concise and elegant on Instagram).

Social Perception

reputable, reliable, and high-quality local jeweler

Copy Examples

• •Headline for a new watch collection: "Timeless Craftsmanship, Modern Elegance. Discover the new [Watch Brand] collection at Juwelier Van Dam – where expertise meets exquisite design."
• •Social media post about custom jewelry: "Dreaming of a unique piece that tells your story? Our master goldsmiths at Juwelier Van Dam are here to bring your vision to life with passion and precision. Book your personal consultation today."
• •Website banner for repair services: "More Than Just a Repair: Restoring Your Treasures with Expert Care. Since 1975, Juwelier Van Dam’s certified watchmakers and jewelers have been dedicated to preserving your most cherished pieces."
• •Email subject line for a seasonal promotion: "Find a Gift as Special as They Are | Personal Service & Timeless Pieces at Juwelier Van Dam."
• •About Us section snippet: "For over 45 years, Juwelier Van Dam has been Ermelo's trusted name for exceptional jewelry and timepieces. As a family business, we blend generations of expertise with a genuine passion for helping you find the perfect expression of life's most precious moments."