Brand Tone

Compassionate, trustworthy, and empowering. Friendly, approachable, and focused on community impact.

Brand Values

• •Inclusivity and Accessibility
• •Quality and Safety
• •Community Support
• •Customer Care
• •Empowerment
• •Integrity and Trust

Best Practices

• •Explain how each purchase contributes to a larger purpose.
• •Use clear, honest language about product benefits and safety.
• •Use a friendly, approachable, and warm closing in communications, reinforcing the "family-run" and caring nature of the business.
• •Highlight the social enterprise aspect in all communications.
• •Showcase customer testimonials that emphasize product effectiveness and the positive impact on the community.

Social Perception

A trustworthy and reliable social enterprise providing high-quality sensory products that empower individuals with additional support needs while contributing to the community.

Copy Examples

• •"All profits support families across the UK!"
• •"Plus, your purchase helps us give back to the community!"
• •#SensiStore #SensoryPlay #SocialEnterprise #MakingADifference #SupportForFamilies
• •"Thank you for being part of our caring community."
• •"We’re here to help, every step of the way."