Brand Tone

Practical & Solution-Oriented, Professional & Knowledgeable, Reliable & Trustworthy, No-Nonsense & Direct

Brand Values

• •Quality & Durability
• •Efficiency & Time-Saving
• •Innovation
• •Customer Satisfaction & Loyalty
• •Practicality & Convenience

Best Practices

• •Focus on the Solution: Always highlight how Brush Mate solves a painter's problems (e.g., "tired of daily brush washing?", "extend the life of your best brushes?").
• •Use Clear, Direct Language: Avoid jargon where possible, but don't shy away from terms understood by decorators. Get straight to the benefits.
• •Emphasize Reliability and Heritage: Leverage the brand's long history and the trust it has built within the professional community.
• •Speak to the Target Audience: Address professionals and serious DIYers directly, acknowledging their needs and expertise.
• •Maintain a Confident, Expert Voice: Position Brush Mate as the authority in paint brush care, offering a proven and effective solution.

Social Perception

Highly Regarded by Professionals, Effective & Reliable, Good Investment, Traditional Tool with Modern Relevance, Some DIYers or those who primarily use water-based paints might find it less essential, though the brand does address general brush storage needs.

Copy Examples

• •Stop Cleaning, Start Painting. The Brush Mate Trade 20 keeps your oil-based brushes perfect and ready, day after day. Save time, save brushes, save money.
• •For a flawless finish, every time. Brush Mate's unique vapour system ensures your brushes remain soft, pliable, and ready for immediate use. Trusted by professional decorators for over 50 years.
• •Don’t let brush care slow you down. With the Brush Mate Trade 4+, even smaller jobs get professional-grade brush storage. No more bent bristles or dried-out paint.
• •Invest in your craft. Invest in Brush Mate. Our systems are built to last, prolonging the life of your valuable brushes and making your workday more efficient.
• •The original, and still the best. For decades, Brush Mate has been the go-to for painters who demand reliability and performance. Keep your brushes in prime condition, effortlessly.