Brand Tone

Practical, Informative, and Direct. On social media (especially Instagram & TikTok): Aspires to be Engaging, Trendy, and Visually Appealing.

Brand Values

• •Variety & Utility
• •Convenience
• •Value
• •Modernity/Keeping Up with Trends
• •Accessibility

Best Practices

• •Develop a Simple Tone of Voice Guide: Even a one-page document outlining key characteristics (e.g., "Clear, helpful, friendly, avoids jargon") and listing "do's and don'ts" can provide a reference for anyone writing copy.
• •Know Your Audience, Know Your Platform: While the core tone should be consistent, allow for slight variations depending on the platform. For example, TikTok copy can be more informal and trend-driven than a product description on the website. The core, however, remains practical and product-focused.
• •Focus on Benefits, Not Just Features: Translate product features into tangible benefits for the customer. Instead of just saying "Durable material," explain "Built with durable material to last through daily use." This reinforces the practical value.
• •Use Consistent Terminology and Calls to Action: Decide on preferred terms for common actions (e.g., "Shop Now," "Discover More," "Add to Cart") and use them consistently. This creates a familiar and reliable experience.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and email campaigns to ensure they align with the desired tone. Get feedback and make adjustments as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Customers likely perceive Walraz as: A convenient online store for finding a diverse range of household items, gadgets, and gifts. On social media, they are likely seen as a source for discovering new or interesting products.

Copy Examples

• •For a new kitchen gadget (Facebook/Instagram): Simplify your meal prep! 🍳 Our new [Gadget Name] makes [Specific Task] a breeze. Spend less time chopping, more time enjoying. Tap to shop now and discover your new kitchen essential! #WalrazKitchen #KitchenHacks #HomeCookingMadeEasy
• •For a seasonal home decor item (Instagram): Hello [Season]! ✨ Brighten up your space with our latest collection of [Seasonal Decor Type]. Cosy, chic, and perfectly [Season]-ready. Link in bio to explore. #WalrazHome #SeasonalDecor #HomeInspo #[Season]Vibes
• •For a pet product (TikTok - voiceover script for a short video): (Video shows pet enjoying the product) Spoil your furry friend! Our new [Pet Product Name] offers [Benefit 1] and [Benefit 2]. Happy pet, happy you! 😉 Get yours at Walraz.co.uk! #WalrazPets #PetLovers #HappyPets #TikTokFinds
• •General promotional email subject line: Discover What's New at Walraz: Gadgets, Home Essentials & More!
• •Product description snippet for a versatile storage solution: Tired of clutter? Our [Product Name] offers a smart and stylish way to organize your [Living Space/Office/Garage]. Durable, easy to assemble, and designed to fit seamlessly into your home. Reclaim your space today!