Brand Tone

Direct and Informative, Promotional and Urgent, Accessible and Casual (especially on TikTok), Value-Oriented, Transparent (to a degree)

Brand Values

• •Value for Money/Affordability
• •Variety/Wide Selection
• •Opportunity/Discovery
• •Practicality
• •Accessibility

Best Practices

• •Prioritize Value and Savings: Always lead with or prominently feature the cost-saving aspect. Use words like "deals," "discounts," "savings," "low cost," "incredible prices," "affordable."
• •Be Direct and Clear: Get straight to the point. Clearly state what the product is and why it's a good deal. Avoid overly flowery or ambiguous language. The source (Amazon liquidations/returns) should be mentioned where appropriate to manage expectations.
• •Create a Sense of Urgency (Authentically): Since stock is often limited with liquidations, use phrases like "limited stock," "while supplies last," "new arrivals daily," "don't miss out" to encourage prompt action.
• •Maintain an Accessible and Friendly Voice: Especially for social media, keep the language approachable and not overly formal. Engage with comments and questions to build community. Showcasing the "behind-the-scenes" can enhance this.
• •Highlight Variety and Discovery: Emphasize the wide range of products and the excitement of finding unexpected deals. Use phrases like "discover," "wide variety," "something for everyone," "treasure hunt."

Social Perception

Positive (based on site reviews and social engagement), Deal-Focused Shoppers, Locally Recognized (in Zamudio/Biscay area), Seen as a Source for Amazon Returns/Liquidations

Copy Examples

• •Headline: Stop Overpaying! Snag Amazing Deals on Amazon Returns & Liquidations. Body: Your favorite brands, electronics, home essentials & more at prices you won't believe. New stock daily – don't miss out! Shop Liquidaciones Low Cost now!
• •Headline: Warehouse Unload! Fresh Pallets of Discounted Goods Just Arrived! Body: From smart gadgets to everyday must-haves, our latest Amazon liquidation shipment is packed with treasures. Visit us in Zamudio or shop online before it's gone!
• •Headline: Why Pay Full Price? Get Top Products for Less. Body: Liquidaciones Low Cost brings you incredible savings on a huge variety of items. Quality finds from Amazon returns. Smart shopping starts here!
• •Headline: TikTok Famous Deals! See What Everyone's Raving About. Body: As seen on TikTok! We're Liquidaciones Low Cost, your go-to for insane deals on electronics, appliances, and so much more. Limited stock – shop the hype!
• •Headline: Your Secret Weapon for Savings: Amazon Liquidations at Your Fingertips! Body: Discover a smarter way to shop. We offer a wide range of products from Amazon liquidations and returns at unbeatable prices. Check out our latest arrivals today!