Brand Tone

Elegant, Authentic, Passionate, Evocative, Respectful

Brand Values

• •Authenticity
• •Quality
• •Luxury
• •Heritage & Tradition
• •Sensory Experience & Discovery
• •Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant, Authentic, Passionate, Evocative, Respectful) with examples of "do's and don'ts" for vocabulary, sentence structure, and overall feel. Include keywords associated with luxury, tradition, and sensory experience.
• •Immerse in the Subject Matter: Continuously learn about Arabian perfumery, its history, key ingredients (Oud, musk, amber, rose), and cultural significance. This knowledge will naturally infuse the copy with authenticity and authority.
• •Focus on Sensory Language: Perfume is an experiential product. Use rich, descriptive adjectives that appeal to the sense of smell, but also evoke feelings, memories, and imagery. Go beyond just listing notes; describe the experience of wearing the scent.
• •Tell Stories: Frame products within narratives. This could be the story of an ingredient's origin, the tradition behind a particular blend, or the lifestyle the fragrance evokes. This aligns with the "journey" and "discovery" values.
• •Maintain an Elevated Vocabulary (without being alienating): Use sophisticated language that reflects luxury and quality, but ensure it remains understandable and inviting. Avoid overly casual slang or modern colloquialisms that would clash with the traditional and elegant tone. Ensure clarity and grace in expression.

Social Perception

Niche & Exotic, Luxurious (Potentially Aspirational), Authentic (for those familiar with Arabian scents), Intriguing & Mysterious

Copy Examples

• •El Baraka Perfumes: Unveil the Soul of Arabia. Discover exquisite, handcrafted scents steeped in timeless tradition and unparalleled luxury.
• •Journey into the heart of ancient forests with our Pure Oud. Ethically sourced and meticulously distilled, this is more than a fragrance – it's an heirloom, an olfactory tapestry woven with notes of rich wood, subtle sweetness, and profound depth. Experience the legend.
• •Let the whispers of the desert enchant you. Our latest collection captures the vibrant spirit and opulent heritage of Arabian perfumery. Each bottle, a testament to artistry and the finest natural essences. Explore the El Baraka difference. #ElBarakaPerfumes #ArabianLuxury #ScentedTraditions #Oud
• •At El Baraka, perfumery is not merely a business; it is a sacred trust. We are custodians of an ancient art, dedicated to bringing you the authentic essence of Arabian luxury, crafted with passion and reverence for the ingredients that tell its story.
• •An Invitation: Experience the Exquisite Art of Arabian Scent.