Brand Tone

Fashion-forward, Trendy, Welcoming, Encouraging, Aspirational, Elegant, Rebellious, Glamorous, Helpful, and Solution-Oriented

Brand Values

• •Empowerment
• •Individuality and Self-Expression
• •Trend-Consciousness
• •Customer Focus
• •Style and Sophistication
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Playful," "Sophisticated," "Empathetic," "Bold") and then list "Do's" and "Don'ts" for language, tone, and style for each trait. For Mrutbaa, this could include "Do: Use vibrant, confident language" and "Don't: Use overly technical or subdued descriptions."
• •Know Your Audience Deeply: Understand the aspirations, desires, and pain points of millennial women in India who are fashion-conscious. Tailor the language to resonate with their lifestyle and how they communicate (e.g., incorporating relevant slang or cultural references if appropriate, while maintaining sophistication).
• •Focus on "How It Makes You Feel": Beyond describing the product (fabric, design), emphasize the emotional benefit – confidence, empowerment, stylishness, feeling on-trend. Use evocative language that paints a picture of the customer looking and feeling great.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page), social media captions, email marketing, and customer service interactions is harmonious. A style guide shared across teams can help achieve this.
• •Tell a Story: Frame products within a lifestyle or aspirational context. Instead of just "Red Dress," try "The perfect red dress for turning heads at your next weekend brunch." This connects the product to the customer's life and desires, reinforcing the brand's understanding of their needs.

Social Perception

A new entrant offering stylish, good-fitting, and attractive clothing, with some concerns about material quality and fit consistency. The brand is keen on a strong online identity and accessible through multiple e-commerce platforms.

Copy Examples

• •Headline: Unleash Your Inner Icon. Mrutbaa: Dress the Way You Dare. Body: Tired of blending in? So are we. At Mrutbaa, we curate the boldest western wear for the woman who writes her own rules. From runway-inspired dresses to statement tops, discover fashion that’s as unique as you. Shop the new collection and own your style. #MrutbaaStyle #DareToWear
• •Headline: Your Next Style Obsession Starts Here. Body: Why just follow trends when you can set them? Mrutbaa brings you the freshest looks straight from the style capitals to your closet. Luxurious fabrics, head-turning designs, and that perfect fit – all crafted to make you feel unstoppable. Find your new favorite today! #MrutbaaTrends #FashionForward
• •Headline: Confidence Looks Gorgeous On You. (And So Does This Dress!) Body: We believe fashion is more than just clothes – it’s a feeling. Our latest collection is designed to empower you, to make you walk taller, smile brighter. Slip into Mrutbaa and step into your power. Explore vibrant prints and chic silhouettes now. #MrutbaaEmpowers #DressConfident
• •Headline: Solve Your 'What To Wear' Drama. Body: That "I have nothing to wear!" moment? Consider it handled. Mrutbaa is your secret weapon for effortless style, offering everything from casual chic to party-perfect looks. Stop the stressing, start the slaying. Your dream wardrobe awaits. #MrutbaaSolutions #StyleMadeEasy
• •Headline: Beyond Fashion. It’s A Statement. Body: Mrutbaa isn’t just about clothing; it’s about expressing your unique story. Our pieces are for the rebels, the dreamers, the women who embrace their individuality with flair. Make more than an entrance – make your mark. Discover looks that speak volumes. #Mrutbaa #BeTheStatement