Brand Tone

sentimental, heartfelt, and appreciative

Brand Values

• •Customer-Centricity
• •Quality
• •Emotional Connection & Memory Preservation
• •Thoughtful Gifting
• •Reliability

Best Practices

• •Focus on "Feeling": Always consider the emotional impact of your words. Use language that evokes warmth, nostalgia, love, and appreciation. Words like "cherished," "heartfelt," "special," "memories," "love," and "celebrate" should be staples.
• •Tell a Story (Implicitly or Explicitly): Frame products not just as items, but as vessels for stories and emotions. Highlight how they capture a moment, a relationship, or a feeling.
• •Emphasize Personalization and Uniqueness: Continuously remind the audience that these aren't just off-the-shelf products, but one-of-a-kind items created specifically for them or their loved ones.
• •Maintain a Positive and Uplifting Voice: The copy should always be positive and aim to make the reader feel good. Even when dealing with memorial items, the focus should be on celebrating life and love.
• •Be Genuine and Sincere: Avoid overly salesy or gimmicky language. The sentimental tone requires authenticity to be effective. Let the emotional value of the product speak for itself.

Social Perception

a reliable source for personalized, heartfelt gifts

Copy Examples

• •Keep their paw print forever on your heart and on your wall. Transform a favorite photo of your furry friend into a beautiful custom portrait, a timeless tribute to the joy they bring every day. The perfect heartfelt gift for any pet lover, or a special way to remember a cherished companion.
• •Remember the night your stars aligned? Capture that magical moment with a custom star map, beautifully illustrating the constellations as they were on your special day. A unique and romantic gift that says 'Our love was written in the stars.'
• •Give Dad a gift as unique as he is. Turn a precious family photo or a drawing from the kids into a custom sketch on his new favorite mug. Every coffee break will be a warm reminder of the love that surrounds him. A heartfelt way to say 'Thank you' for all he does.
• •Light up your home with the warmth of family. Our custom portrait LED lights transform your cherished family photos into a gentle, glowing keepsake. A beautiful reminder of shared moments and unbreakable bonds, perfect for your living room or as a heartfelt gift to grandparents.
• •At Hapilys, we believe the most precious gifts come from the heart. We help you turn beautiful memories into personalized treasures that speak volumes. From custom art to unique keepsakes, celebrate the people and moments that matter most. Give a gift that tells their story.