Brand Tone

authentic, passionate, and appreciative of craftsmanship

Brand Values

• •Authenticity
• •Ethical Curation & Conscious Approach
• •Preservation of Heritage
• •Quality and Uniqueness
• •Passion for Craft
• •Customer-Centricity

Best Practices

• •Emphasize Authenticity and Craftsmanship: Always highlight the handmade nature, the origin of the rugs, and the skill of the artisans. Use words like 'handwoven,' 'artisanal,' 'authentic,' 'traditional,' and 'heritage.'
• •Use Evocative and Passionate Language: Convey the beauty, warmth, character, and uniqueness of the rugs. Words like 'passionately,' 'soulful,' 'vibrant,' 'timeless,' and 'unique story' can be effective.
• •Maintain a Curated and Discerning Voice: Position the brand as an expert selector of high-quality pieces. Phrases like 'carefully selected,' 'expertly curated,' and 'exceptional quality' reinforce this.
• •Highlight Ethical and Conscious Values: Subtly weave in the commitment to fair trade, sustainable practices, and the preservation of cultural heritage. This resonates with conscious consumers.
• •Speak Directly to the Desire for Individuality and Warmth: Connect the rugs to the customer's aspiration for a beautiful, unique, and inviting home environment.

Social Perception

a reputable place to buy high-quality, authentic Moroccan rugs, known for careful curation and extensive choice

Copy Examples

• •Infuse your home with the soul of Morocco. Each Marrakine rug is a handwoven story, a testament to generations of Berber artistry, waiting to bring warmth and unique character to your space.
• •More than just a rug, it's a piece of heritage. At Marrakine, we passionately curate authentic, ethically sourced Moroccan carpets, ensuring every thread whispers tales of tradition and timeless beauty.
• •Discover the artistry you can walk on. Our collection of unique Berber rugs, handpicked for their exceptional quality and vibrant spirit, will transform your interior into a haven of comfort and style.
• •From the heart of the Atlas Mountains to your home. Marrakine connects you with the rich legacy of Moroccan weavers, offering bespoke and hand-selected rugs that are as individual as you are.
• •Experience the conscious luxury of authentic craftsmanship. Marrakine celebrates the art of handmade, bringing you ethically curated Berber rugs that honor tradition while embracing contemporary living.