Brand Tone

Energetic and Intense, Motivational and Empowering, Edgy and Modern, Authentic and Anti-BS, Inclusive and Welcoming, Playful and Fun

Brand Values

• •Community
• •Authenticity
• •Empowerment
• •Inclusivity
• •Hard Work & Results
• •Energy & Fun
• •Resilience & Determination
• •Self-Improvement

Best Practices

• •Embrace the Energy: Use strong, active verbs and an energetic pace in your writing. Think 'explosive,' 'unleash,' 'ignite' rather than passive language. Keep sentences impactful and, at times, short and punchy.
• •Stay Authentic & Ditch the Fluff: Speak directly and honestly. Avoid clichés and overly 'salesy' language. Reflect the 'no B.S.' attitude by getting straight to the point about the experience and benefits.
• •Be Motivational & Empowering (Not Intimidating): While the workout is intense, the language should always be encouraging and inclusive. Focus on building people up, helping them find their strength, and celebrating their effort, no matter their starting point.
• •Inject the 'Fight Club Meets Nightclub' Vibe: Use language that evokes excitement, rhythm, and a touch of edgy coolness. Refer to the music, the lights, and the collective energy of the room.
• •Foster Community & Inclusivity: Consistently use terms like 'Rumble Fam,' 'tribe,' 'we,' and 'us' to reinforce the supportive community aspect. Ensure messaging welcomes everyone ('ZERO Experience Necessary') and highlights stories of diverse members.

Social Perception

Positive & Fun Workout, Motivating Instructors, Inclusive Community, Empowering, Premium Experience, Not for Purist Boxers

Copy Examples

• •Headline: STOP COUNTING REPS. START MAKING ROUNDS. Body: This ain't your mama's aerobics. This is Rumble. 10 rounds of sweat-dripping, heart-pounding, boxing-inspired fitness that’ll have you feeling like a title contender. All grit, no quit. Your bag is waiting. #RumbleRevolution
• •Headline: YOUR DAY HAS A FIGHT. BRING IT TO THE BAG. Body: Bad day? Boss on your back? We get it. Unleash it all in our high-energy, music-fueled sanctuary. At Rumble, we don't just throw punches, we punch through. Find your fight, then find your flow. Book your bag. #FightYourFight
• •Headline: LESS TALK. MORE RUMBLE. Body: Tired of fitness fads and empty promises? We are too. Rumble is raw, real, and ready to rock your workout. Authentic boxing-inspired training, zero B.S. Just pure, unadulterated sweat equity. Ready to earn it? #NoBSFitness
• •Headline: JOIN THE FAM. FIND YOUR FIERCE. Body: It's more than a workout, it's a movement. A tribe of everyday fighters pushing limits and lifting each other up. No judgment, all heart. Whether you're a first-timer or a seasoned pro, your corner is here. #RumbleFam #GroupFitnessIndividualPower
• •Headline: WORKOUTS THAT HIT DIFFERENT. Body: Experience the addictive energy of Rumble. Where the lights are low, the beats are loud, and every punch powers your purpose. This isn't just exercise; it's an electrifying escape that sculpts your body and strengthens your spirit. Dare to Rumble? #HitDifferent #BoxingInspired