Tono de Marca

Passionate, Adventurous & Thrilling, Professional & Experienced, Friendly & Welcoming, Aspirational & Scenic

Valores de Marca

• •Passion for Free Flight
• •Safety
• •Professionalism
• •Sharing Experiences
• •Love for the Aravis Region
• •Accessibility

Mejores Prácticas

• •Always Lead with Passion: Infuse copy with enthusiasm for flight and the beauty of the Aravis region. Use evocative language that conveys excitement and wonder.
• •Prioritize Safety & Professionalism: While highlighting adventure, subtly weave in assurances of safety, certified instructors, and quality equipment to build trust.
• •Speak the Language of Adventure: Use active verbs and vivid descriptions that appeal to thrill-seekers and those looking for a unique experience (e.g., "soar," "unleash," "conquer," "breathtaking").
• •Maintain a Friendly and Inclusive Voice: Make potential clients feel welcome and capable, regardless of their experience level. Emphasize that activities are accessible.
• •Visually Align Copy: Ensure that the tone of the copy is consistently reflected in the accompanying imagery and videos – showcasing both the thrill and the stunning scenery, as well as the professionalism of the school.

Percepción Social

Positive, Specialized & Expert, Experience-Oriented

Ejemplos de Copy

• •Headline: Soar Above the Ordinary. Your Aravis Sky Adventure Awaits. Body: Feel the rush, embrace the freedom. With Ailes des Aravis, you're not just flying; you're discovering the Alps from a breathtaking new perspective. Our certified instructors are passionate about sharing the magic of paragliding. Book your unforgettable tandem flight today!
• •Headline: Unleash Your Inner Adventurer: Learn to Fly with Ailes des Aravis. Body: Dream of piloting your own wing? Our professional paragliding and speed riding courses in La Clusaz and Le Grand Bornand are your first step to mastering the skies. Safety, passion, and pure exhilaration guaranteed. Enrol now and let your spirit fly!
• •Headline: The Aravis Mountains Are Calling. Answer from Above. Body: Experience the majestic beauty of the Aravis like never before. Ailes des Aravis offers tandem paragliding flights that blend pure thrills with awe-inspiring panoramic views. Create memories that will last a lifetime.
• •Headline: More Than Just a Flight, It's a Shared Passion. Body: At Ailes des Aravis, we live and breathe free flight. Join our family of flyers and discover the joy of soaring through the stunning landscapes of Annecy and beyond. Your safety and an incredible experience are our top priorities.
• •Headline: Gift the Thrill of Flight! Ailes des Aravis Vouchers Available. Body: Looking for a truly unique gift? Give an Ailes des Aravis paragliding experience. It’s the perfect present for adventure seekers and nature lovers, offering an unforgettable journey above the peaks.