Brand Tone

Inspiring, Friendly, Helpful, Nurturing, Quality-conscious

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Customer Satisfaction
• •Learning and Development (for their educational range)
• •Practicality and Versatility
• •Innovation

Best Practices

• •Create a Brand Voice Guide: Document Haoser's tone (Inspiring, Friendly, Helpful, Nurturing, Quality-conscious) and values. Include examples of do's and don'ts for writing copy.
• •Use "You" and "Your" Focus: Address the customer directly to make the communication feel personal and focused on their needs and creative aspirations (e.g., "Unleash *your* creativity," "Enhance *your* everyday life").
• •Emphasize Benefits and Solutions: Instead of just listing product features, highlight how Haoser products help customers achieve their creative goals, solve a decorating challenge, or aid in a child's development (e.g., "organize and label your items with ease," "unleashing your creativity and personalizing your craft projects").
• •Incorporate Storytelling (where appropriate): Share the inspiration behind products, customer success stories (with permission), or the journey of the brand itself to build connection and emotional resonance. Their brand story for the Wooden Line Tracing Board is a good example.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is consistent whether it's on the website, social media posts, email marketing, product packaging, or customer service interactions. Regularly review content across platforms to ensure alignment.

Social Perception

Positive for DIY Community, Valued for Educational Products, Seen as a Resource for Hobbyists and Crafters, Trustworthy (based on their stated policies), Indian-focused

Copy Examples

• •Unlock Your Inner Artist. ✨ Discover unique MDF cutouts, vibrant paints, and inspiring decor at Haoser. Let's create something beautiful together!
• •Your imagination is the only limit! Our premium MDF cutouts are perfectly crafted for your next DIY masterpiece. Smooth, durable, and ready for your creative touch – paint them, embellish them, make them uniquely yours. What will you create today?
• •Little hands, big discoveries! 🌱 Watch your child learn and grow with our thoughtfully designed educational toys. Sparking curiosity and fostering a love for learning, one playful moment at a time. #HaoserKids #LearningThroughPlay #CreativeKids
• •🎨 Fresh Ideas & Crafty Inspiration Inside | Your Next Project Awaits!
• •At Haoser, we believe everyone has a creative spark. Born from a passion for making and a desire to bring quality, practical, and inspiring products to your home, we're more than just a store – we're your partner in creativity. From our family in Greater Noida to yours, thank you for letting us be a part of your artistic journey.