Brand Tone

Passionate & Authentic, Premium & Quality-Focused, Informative & Educational, Warm & Approachable, Modern (in outreach)

Brand Values

• •Quality
• •Tradition & Heritage
• •Authenticity & Transparency
• •Passion
• •Naturalness & Health
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of Olio Carriero's tone (Passionate, Authentic, Premium, Informative, Warm) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Always Emphasize Origin and Quality: Weave in references to Puglia, organic practices, "extra virgin," family tradition, and the artisanal nature of the product in all communications.
• •Use Storytelling: Share the family history, the journey of the olives from grove to bottle, and the passion behind the brand. Personal anecdotes can make the premium product more relatable and authentic.
• •Educate Gently: Provide valuable information about olive oil (health benefits, uses, taste profiles) in an accessible way, reinforcing the brand as a knowledgeable and trusted source, without being overly technical or condescending.
• •Maintain Visual-Textual Cohesion: Ensure the tone of the copy aligns with the high-quality, authentic imagery used on the website and social media. For instance, rustic yet elegant visuals should be paired with copy that evokes tradition and premium quality.

Social Perception

Positive Specialist Perception, Trusted by Local Community (Austria), High-Quality Provider, Family-Oriented

Copy Examples

• •Headline: Taste Puglia: The Soul of Italy in Every Drop. Body: From our sun-drenched groves in Puglia to your table, Olio Carriero is more than just olive oil – it's a family passion, bottled. Experience the vibrant taste of our single-variety, organic extra virgin olive oil, crafted with tradition and love. Call to Action: Discover the Difference. Shop Now.
• •Headline: Generations of Flavour. Certified Organic Excellence. Body: At Olio Carriero, quality isn't just a standard; it's our heritage. We meticulously hand-harvest the finest olives and use cold-press methods to bring you an award-winning BIO extra virgin olive oil, brimming with authentic Puglian character. Call to Action: Learn Our Story. Taste Our Tradition.
• •Social Media Post (with image of olive grove/family): Text: The heart of Olio Carriero beats in Puglia. ❤️ Every bottle of our organic extra virgin olive oil carries the warmth of the Italian sun, the richness of our soil, and the dedication of our family. From our hands to yours. #OlioCarriero #Puglia #OrganicOliveOil #FamilyTradition #ItalianFood Call to Action: Link in bio to explore our oils!
• •Product Description Snippet: Indulge in the pure essence of [Olive Variety Name, if applicable, e.g., Coratina] olives. Our Olio Carriero BIO Extra Virgin Olive Oil offers a [describe taste profile - e.g., robust, peppery finish with notes of artichoke and almond], perfect for elevating your salads, pastas, or simply for dipping with fresh bread. Experience the true taste of artisan Italian olive oil.
• •Email Subject Line: A Taste of Puglian Sunshine, Delivered. Email Body Preview: Dear [Customer Name], imagine the taste of olives, freshly pressed under the Italian sun... At Olio Carriero, we bring that dream to your kitchen. Discover our new harvest of organic extra virgin olive oil... Call to Action: Shop the New Harvest.