Brand Tone

Personal, authentic, playful (for pet products), and elegant (for jewelry). Narrative-driven with a touch of Dutch charm.

Brand Values

• •Ethical Sourcing & Sustainability
• •Passion & Authenticity
• •Love & Care (especially for animals)
• •Community Focus
• •Quality

Best Practices

• •Clearly define the brand's core message to ensure consistent communication across all platforms.
• •Tailor content to fit each platform (e.g., elegant for jewelry on Pinterest, playful for pets on TikTok) while maintaining a core BLESCD essence.
• •Leverage the founder's unique story to connect the product lines, emphasizing shared values like love, care, and ethical choices.
• •Encourage genuine customer reviews to improve site trust and transparency, addressing concerns like the low ScamAdviser score.
• •Ensure consistent messaging about ethical sourcing and sustainability, especially for moissanite jewelry, across all communications.

Social Perception

Ethical, caring, and authentic, with a focus on quality and community. Aim to build trust by addressing transparency concerns and showcasing positive customer experiences.

Copy Examples

• •Chandima’s journey, filled with love for animals from the sled dogs of Sweden to the street dogs of Bulgaria, inspired our pet line. Because a happy pet means a happy you. #BlescdPets #HappyDogs #DogTreats #AkitaApproved #BingAndDiamond
• •Discover moissanite: the ethical, beautiful, and budget-friendly alternative to mined diamonds. Shine with a clear conscience.
• •Snelle pootjes bij BLESCD: Vóór 10 uur besteld, zelfde dag verzonden! (Fast paws at BLESCD: Ordered before 10 am, shipped the same day!)
• •Culinaire Kwispels – Gourmet Dog Food Launch! Spoil your furry friend with the finest ingredients and wag-worthy flavors.
• •From our Akitas, Bing & Diamond, to your beloved pets: we create products with love, care, and a commitment to quality.