Brand Tone

Informal, Quirky, Humorous, Community-Focused, Enthusiastic & Passionate

Brand Values

• •Curiosity & Discovery
• •Authenticity/Niche Appeal
• •Humor & Entertainment
• •Community Connection

Best Practices

• •Know Your "Povo Bonito": Always write as if you're talking to a friend who shares your love for the strange and fascinating. Use inclusive language that resonates with your established community.
• •Embrace the Quirky: Don't shy away from humor, irony, and the "bizarre." Let your brand's unique personality shine through in every word. If it's a bit weird, it's probably on brand.
• •Use Insider Language (Sparingly for Broader Appeal): Incorporate catchphrases ("Ai Credo," "Vai Vendo") that your core audience loves, but ensure new visitors can still understand the general vibe and product. Perhaps a small explainer or context can be added in product descriptions.
• •Storytelling is Key: Connect your products back to the "bizarre and crazy history" theme or the personality of "Su." Every item should feel like a piece of the larger "Que Mundo é Esse?" narrative.
• •Maintain an Enthusiastic & Curious Voice: Your copy should always reflect a genuine passion for discovery and the intriguing aspects of history. Ask questions, invite engagement, and keep the tone energetic and inquisitive.

Social Perception

Positive among followers of "Canal Que Mundo é Esse?" and "Su", seen as a way to support the creator and show affiliation; outsiders might perceive it as a brand for a specific interest group; intriguing and mysterious to those unfamiliar with the channel.

Copy Examples

• •Product Ad (New Mug): Spill the tea (or coffee) on history's craziest tales with our NEW 'Ai Credo!' mug! Perfect for those moments when reality is stranger than fiction. Grab yours, Povo Bonito, before they vanish like a historical mystery!
• •Social Media Post (Instagram/Facebook if a channel page exists): Digging up bizarre stories is thirsty work! 🤪 Our 'Silhueta da Su' tote bag is here to carry your essentials while you explore the weird wonders of the world (or just the grocery store). What's the craziest historical fact you've learned from the Canal?
• •Email Newsletter Subject Line: 🤫 Psst, Povo Bonito! Freshly dug bizarre merch inside + a little something extra for you!
• •Website Banner: For the Love of Bizarre! Shop the 'Canal Que Mundo é Esse?' official merch and wear your weird proudly.
• •Product Description (Tote Bag): Tired of boring bags? So are we. The 'Vai Vendo' tote is for the truly curious, the questioners, the ones who look at history and say, 'Wait, what?!' Durable, stylish, and 100% ready for your next adventure into the bizarre.