Brand Tone

Encouraging and Accessible, Friendly and Engaging, Professional and Credible, Enthusiastic and Passionate, Results-Oriented

Brand Values

• •Empowerment through Skill
• •Quality Instruction
• •Accessibility and Inclusivity
• •Fun and Enjoyment
• •Building Confidence
• •Practicality

Best Practices

• •Emphasize Ease and Speed: Consistently use words like "easy," "fast," "quick," "simple," "in minutes," "zero to hero" to reassure beginners and highlight the rapid learning curve.
• •Maintain a Friendly, Encouraging Voice: Write as if you're a supportive friend guiding the reader. Use contractions, enthusiastic language, and address the reader directly (e.g., "You'll learn," "Imagine yourself"). Reflect Matt McGurk's described friendly and approachable teaching style.
• •Highlight Credibility Subtly: Mention Matt McGurk’s credentials (British Magical Champion, number of students) to build trust, but weave it into the encouraging message rather than making it overly formal or intimidating.
• •Focus on the "Wow" Factor and Benefits: Describe the end result – amazing friends, being the life of the party, gaining confidence – to tap into the aspirational aspect of learning magic.
• •Keep it Positive and Fun: Use upbeat language. Incorporate a sense of wonder and excitement. Avoid jargon where possible, or explain it simply, mirroring the "no special equipment needed" value.

Social Perception

Highly Effective for Beginners, Excellent Teacher, Good Value, Trustworthy, Engaging and Fun

Copy Examples

• •Headline: Unlock Your Inner Magician – Amaze Your Friends by Next Week! Body: Always wanted to mystify and entertain? Our beginner-friendly online magic courses, taught by British Magical Champion Matt McGurk, make learning incredible magic fun, fast, and astonishingly easy. No experience? No fancy props? No problem! Start your journey from zero to hero today!
• •Headline: From Learner to Legend in Just Hours! Body: Think magic is too hard? Think again! Matt McGurk’s engaging lessons break down impressive tricks into simple steps. You’ll be wowing audiences with everyday objects before you know it. Join over 7,000 happy students and discover the thrill of magic!
• •Headline: More Than Just Tricks – It’s a Confidence Booster! Body: Our courses aren't just about learning magic; they're about building your confidence and having a blast! Taught by the friendly and acclaimed Matt McGurk, you’ll learn jaw-dropping magic quickly and easily. Ready to be the life of the party?
• •Headline: Your Fast-Track to Astonishing Magic! Body: Why wait to learn amazing magic? Our HD video courses are designed for the fastest learning experience possible. Master card tricks, coin magic, and mind-reading with expert guidance from a world-class magician. Start today and get ready for the gasps!
• •Headline: Laugh While You Learn: Magic Made Easy & Fun! Body: Join Matt McGurk, your fun and friendly guide to the world of magic! Students love his clear, step-by-step teaching and even the jokes along the way. If you've ever felt overwhelmed trying to learn magic, this is the course for you. Get ready to impress!