Brand Tone

Authoritative & Informative, Professional & Trustworthy, Supportive & Caring, Scientific & Clinical

Brand Values

• •Quality & Efficacy
• •Scientific Validation
• •Transparency
• •Expertise
• •Customer Wellbeing

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., authoritative yet approachable, scientific but clear), key messaging points, preferred terminology, and words to avoid. Share this with anyone creating content.
• •Prioritize Clarity and Accuracy: Given the scientific and health-focused nature of the brand, ensure all claims are accurate, supported by evidence where possible, and explained in a way that is understandable to the target audience without oversimplifying to the point of losing credibility.
• •Emphasize Expertise Respectfully: Continuously leverage the "Doctor Formulated" aspect and the science behind the products, but do so in a way that educates and empowers the customer, rather than talking down to them.
• •Maintain a Professional and Trustworthy Demeanor: Avoid overly casual slang, hype, or unsubstantiated claims. The language should always reflect the seriousness of health and the quality of the products. Ensure consistency across all platforms, from website copy to social media and customer service interactions.
• •Focus on Solutions and Benefits, Supported by Facts: Frame product descriptions and marketing materials around how the supplements can help address specific health concerns (the benefits), and back these up with information about the high-quality, clinically-researched ingredients and formulation process (the facts).

Social Perception

Credible & Reliable (among target audience), Premium Product, Specialized, Dependent on Trust in Formulator, Mixed Online Reviews (Broader Public)

Copy Examples

• •Headline (Product Focus): Reclaim Your Vitality: Doctor-Formulated Complete Thyroid Support, Backed by Science.
• •Social Media Post (Educational): Did you know adrenal fatigue can impact everything from energy levels to stress response? Our Complete Adrenal formula contains clinically researched adaptogens to help your body naturally manage stress and restore balance. Learn more on our blog. #AdrenalHealth #NaturalWellness #DoctorFormulated
• •Email Subject Line (Trust-Building): Your Path to Better Gut Health Starts with Clinically Proven Ingredients.
• •Product Description Snippet (Focus on Quality): At Complete Formulations, we don't compromise on quality. Our Complete Omega-3 is sourced from wild-caught fish, purified for safety, and third-party tested to ensure you receive a potent and clean product for optimal cardiovascular and cognitive health.
• •Website Banner (Brand Promise): Empowering Your Health Journey with Expertly Crafted, Science-Driven Supplements. Trust Complete Formulations.