Brand Tone

Informative and Benefit-Oriented, Encouraging and Supportive, Direct and Clear, Potentially Aspirational

Brand Values

• •Efficacy
• •Customer Satisfaction
• •Expertise/Guidance
• •Skin Health

Best Practices

• •Maintain a focus on product benefits and results, using informative language.
• •Incorporate encouraging and supportive phrases to build trust with customers.
• •Keep instructions and product descriptions clear and direct.
• •Emphasize expertise in skincare and beauty through knowledgeable language.
• •Highlight customer satisfaction and positive experiences to reinforce trust and value.

Social Perception

Brand portrays itself positively through its own customer testimonials, but has limited external visibility beyond its website and Shopify app reviews. Some search results indicate a potential product range beyond just skincare.

Copy Examples

• •Transformez votre peau avec notre hydratation intense.
• •Réduction visible des rougeurs pour une peau apaisée.
• •Appliquez le toner doucement pour un équilibre parfait du pH.
• •Découvrez l'expertise en beauté et soins de la peau.
• •Rejoignez nos 2000+ clients qui adorent nos produits.