Brand Tone

Informative and Benefit-Oriented, Reassuring and Gentle, Modern and Tech-Forward, Accessible and Supportive

Brand Values

• •Efficacy: The brand emphasizes that its products deliver tangible results like hydration, acne healing, and improved complexion.
• •Innovation (related to the atomizer): The use of nano-atomizer technology suggests a value for modern skincare solutions.
• •Gentleness and Care: The formulation of products, like the acne patches being "free from harsh chemicals" and "vegan & cruelty-free," points towards a value of gentle yet effective skincare.
• •Convenience: The portability of the nano atomizer and the ease of use for acne patches ("perfect for daytime use under makeup or for an overnight treatment") suggest a value for user convenience.

Best Practices

• •Develop Clear Brand Voice Guidelines: Document your brand's personality traits (e.g., supportive, innovative, gentle, expert) and the specific language (dos and don'ts) to be used across all communication channels.
• •Know Your Audience: Understand your target audience's demographics, preferences, and needs. Tailor your language and messaging to appeal to them.
• •Speak Directly to the Customer: Address their pain points (e.g., acne, dry skin) with empathy and offer solutions in a way that resonates with them.
• •Emphasize Benefits and Solutions: Consistently frame product features in terms of the positive outcomes and solutions they provide for the customer (e.g., "promotes a fresh, radiant complexion," "faster healing").
• •Maintain Consistency Across All Touchpoints: Ensure that the tone used on your website, social media posts, email marketing, customer service interactions, and even packaging is harmonious and reinforces the same brand personality.

Social Perception

Efficacy, Innovation, Gentleness and Care, Convenience

Copy Examples

• •Experience the Tortiba glow.
• •Conquer acne with confidence.
• •Feel the hydration.
• •Amazing Hydration.
• •#Tortiba #SkincareOnTheGo #HydrationBoost #HealthySkin