Brand Tone

playful, cute, endearing, and enthusiastic

Brand Values

• •Cuteness and Charm
• •Quality and Craftsmanship
• •Joy and Gifting
• •Collectibility
• •Customer Satisfaction

Best Practices

• •Embrace “Cute” Language: Use words like “adorable,” “fluffy,” “tiny,” “sparkly,” “magical,” “sweet,” and “charming” consistently.
• •Utilize Emojis and Exclamations: Incorporate relevant and playful emojis (🐰✨💖😍) and use exclamation points to convey excitement and enthusiasm, but avoid overuse.
• •Focus on the Positive Experience: Highlight the joy, happiness, and “wow” factor of receiving and owning a Bunny Lulu. Share positive customer testimonials.
• •Engage with a Playful Voice: When interacting on social media or responding to customer inquiries, maintain a friendly, approachable, and slightly whimsical tone.
• •Be Authentic and Transparent (Addressing Concerns): While maintaining a positive tone, it's crucial to also address customer concerns (like material sourcing or counterfeit products) clearly and honestly to build trust. For example, clearly stating if the fur is faux on product descriptions can alleviate concerns. The website does state the keychains are made from premium faux fur.

Social Perception

Bunnylulu is largely perceived as a provider of cute, trendy, and desirable collectible charms. Many users, especially on TikTok, express excitement and affection for the product. It's seen as a popular gift item. There is a segment of the audience that expresses concern about the materials used (real vs. faux fur) and the ethical implications. Issues with shipping and counterfeit products also affect perception.

Copy Examples

• •Headline: "Unlock a World of Fluffiness! ✨ Your new bestie, a Bunny Lulu charm, is waiting to hop into your life (and onto your bag!)."
• •Social Media Post (Image: Someone happily holding a Bunny Lulu): "That feeling when your Bunny Lulu arrives! 😍 So soft, so cute, it's instant happiness in a tiny tin! Which color are you dreaming of? #Bunnylulu #FluffyFriend #KeychainCutie #MustHave"
• •Product Description Snippet: "Meet your pocket-sized bundle of joy! Each Bunny Lulu is lovingly handmade, super soft to the touch, and comes in its own adorable little tin home. Warning: may cause spontaneous smiles and an urge to collect them all!"
• •Email Subject Line: "Psst... Your Daily Dose of Adorable is Here! (New Bunny Lulus Inside!)"
• •Promotional Text: "Treat yourself (or someone special!) to a little bit of magic. ✨ Get your authentic Bunny Lulu today and let the cuteness begin! Don't forget to check out our latest arrivals! #BunnyluluLove #GiftIdeas"