Brand Tone

trendy, urban, and direct. It's also somewhat aspirational within the streetwear culture

Brand Values

• •Authenticity: Presenting itself as a long-standing staple of New York streetwear culture implies a value of being genuine and rooted in the local scene.
• •Style/Trendiness: The focus on streetwear and new arrivals highlights the importance of current fashion trends.
• •Community/Culture: By identifying as a 'staple of New York streetwear and culture,' the brand suggests a connection to and value for the local urban community.

Best Practices

• •Know Your Audience: Understand the slang, references, and communication style of the New York streetwear community and reflect that authentically.
• •Stay Current: Streetwear is dynamic. Keep copy fresh by incorporating current trends in language and style relevant to the scene, without trying too hard or appearing inauthentic.
• •Visual Harmony: Ensure the tone of the copy aligns with the visual aesthetic of your product photography and social media feed – edgy, urban, and confident.
• •Be Direct and Confident: Use clear, concise language. Streetwear often carries an attitude of self-assurance, and the copy should reflect that. Avoid overly formal or passive language.
• •Emphasize Authenticity and Roots: Continuously reinforce the brand's connection to New York City culture and its heritage as a long-standing boutique. This builds trust and resonates with customers seeking genuine streetwear.

Social Perception

The brand appears to be perceived as a legitimate source for streetwear by its followers on platforms like TikTok. There's an association with New York urban culture.

Copy Examples

• •NYC streets are your runway. Own it with the latest drops from Gravity. #GravityNYC #StreetwearStaple
• •Bronx born. City approved. Gravity NYC: 18 years deep in the culture. Cop the look. #NYStreetwear
• •Fresh threads just landed. Level up your street style. Shop Gravity NYC now. Link in bio. #UrbanFashion #NewArrivals
• •Don't just follow trends, set them. Gravity NYC – The authentic pulse of New York's streets. #GravityFits #StreetCulture
• •From the borough to your block. Real NYC streetwear is at Gravity. What are you reppin'? #GravityNYCStyle #TheBronx