Brand Tone

Aspirational yet Accessible, Friendly & Relatable, Confident & Empowering, Informative & Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Timeless Style & Versatility
• •Subtlety & Elegance
• •Customer Connection & Community
• •Empowerment & Self-Expression

Best Practices

• •Consistently use terms like "subtle," "delicate," "everyday luxury," "timeless," "waterproof," "tarnish-free," and "gold girlies" (where appropriate for the platform) across all communications.
• •Showcase beautiful, styled imagery but pair it with captions that feel friendly, inclusive, and speak to the customer's everyday life and desires.
• •While TikTok can be more informal and trend-driven, and the website more focused on quality and detail, ensure the core values of elegance, quality, and empowerment shine through.
• •Use a consistent visual style in photography and videography that reflects the minimalist, chic, and often sun-kissed aesthetic seen on Instagram and the website.
• •Respond to comments and messages in a way that reflects the brand's friendly and approachable yet confident tone. On TikTok, participate in trends in a way that feels genuine to the Sottile brand.

Social Perception

Positive, Trendy & Fashion-Forward, Small Business Appeal, Focus on "Beachwear Jewellery"

Copy Examples

• •Golden hour, golden layers. ✨ Our Italian-crafted, tarnish-free necklaces are made for every version of you. Shine on, Sottile girl. #SottileStyle #EverydayElegance #GoldJewellery
• •POV: You found the secret to unlocking that main character energy. 😉 It’s Sottile, babe. Waterproof, chic, and always ready for your next adventure. ☀️ #SottileGlowUp #BeachwearJewellery #GetReadyWithMe
• •From subtle studs to delicate dangles, discover your new everyday essential. ✨ Sottile jewellery is thoughtfully designed in Sydney and made in Italy to last. Shop now and enjoy 40% off! #SottileJewellery #WaterproofGold #TimelessPieces
• •Meet the [Bracelet Name] – your whisper of everyday luxury. Delicately crafted in Italy from 18k gold-plated sterling silver, this waterproof and tarnish-free piece is designed to move with you, from beach days to city nights. Subtle, versatile, and undeniably Sottile.
• •✨ Just Dropped: Your New Favourite Everyday Layers! Hey [Customer Name], looking for that perfect touch of gold that goes with everything? Our new collection is here, featuring timeless, waterproof pieces designed to make you feel effortlessly chic. Discover jewellery that’s as resilient and radiant as you are.