Brand Tone

Promotional & Direct, Accessible & Value-Driven, Customer Service Focused

Brand Values

• •Accessibility/Affordability
• •Convenience
• •Variety
• •Customer Satisfaction
• •Innovation

Best Practices

• •Highlight free shipping and special offers prominently.
• •Use language that emphasizes value for money and affordability.
• •Incorporate phrases related to customer satisfaction and support.
• •Showcase product variety and innovation.
• •Reinforce trust and service commitments in the copy.

Social Perception

Positive, trustworthy, accessible, focused on customer service, offering quality products at accessible prices.

Copy Examples

• •Aproveite o frete grátis para todo o Brasil! (Enjoy free shipping to all of Brazil!)
• •As melhores OFERTAS e PRODUTOS você encontra AQUI! (The best OFFERS and PRODUCTS you find HERE!)
• •Preços especiais que cabem no seu bolso! (Special prices that fit in your pocket!)
• •Os produtos mais inovadores e incríveis do mercado! (The most innovative and incredible products on the market!)
• •Compromisso com a sua satisfação e suporte em tempo real. (Commitment to your satisfaction and real-time support.)