Brand Tone

Sentimental and Emotional, Friendly and Encouraging, Celebratory, Direct and Clear (Product-focused)

Brand Values

• •Personalization and Uniqueness
• •Quality
• •Customer Satisfaction
• •Passion (especially for Football)
• •Memorability

Best Practices

• •Create a Tone of Voice Guide: Document CadrePerso's core tone attributes (Sentimental, Friendly, Celebratory, Passionate, Clear) with examples of do's and don'ts. This should be shared with anyone creating content.
• •Prioritize Emotional Language: Use words that evoke feelings of joy, love, nostalgia, and pride, especially when describing the products as gifts or memory keepers.
• •Speak the Customer's Language (Relatability): While the primary business language is French, if expanding to English markets, ensure the English copy maintains a natural, approachable, and friendly feel, avoiding overly formal or technical jargon. When focusing on specific niches (like football fans), use terminology and references that resonate with that audience.
• •Highlight the "Why": Don't just describe the products; emphasize the benefit and the emotional outcome – e.g., "immortalize a cherished memory," "celebrate their passion," "a gift that tells their story."
• •Maintain Consistency Across All Channels: Whether it's a website product description, a social media caption, or a customer service email, the tone should feel consistently CadrePerso. Regular audits of content can help ensure this.

Social Perception

Positive Customer Feedback (Quality and Service), Niche Appeal, Emerging Brand, Trust (Mixed Signals)

Copy Examples

• •Capture a moment, create a treasure. ✨ Our personalized posters turn your cherished memories and passions into unique art for your home. What story will your walls tell? Design yours today! #CadrePerso #PersonalizedGifts #HomeDecor #MemoriesMadeSpecial
• •The stars aligned the day you met. ✨ Commemorate that magical moment with our custom Star Map poster. Enter your special date and location, and we'll create a beautiful snapshot of the night sky, a timeless reminder of your unique celestial connection. The perfect gift for anniversaries, weddings, or just because. #StarMap #NightSky #PersonalizedPoster #LoveStory #CadrePerso
• •Rep your team, your name, your number! ⚽️🔥 Get your ultimate personalized football poster from CadrePerso! Tag a mate who needs this! #FootballFan #CustomJersey #SoccerLife #GiftIdea #CadrePerso #[TeamName]
• •🎁 Make it personal this Christmas! Unique gifts they'll cherish from CadrePerso.
• •Give More Than a Gift. Give a Memory. Create personalized posters and unique presents that speak from the heart. Start designing with CadrePerso.