Brand Tone

Warm & Inviting, Playful & Whimsical, Stylish & Modern, Caring & Trustworthy, Aspirational yet Attainable

Brand Values

• •Quality & Durability
• •Design & Aesthetics
• •Child-Centricity & Safety
• •Joy & Imagination
• •Customer Satisfaction & Trust

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of Nattiot's tone (Warm, Playful, Stylish, Caring, Trustworthy) with examples of do's and don'ts. This ensures anyone writing for the brand understands the desired voice.
• •Focus on "Gentle" Storytelling: Frame product benefits around creating happy, comfortable, and inspiring environments for children. Use language that evokes positive emotions and the magic of childhood without being overly saccharine.
• •Emphasize Visual Harmony in Text: Just as the visuals are clean and stylish, the copy should be clear, concise, and easy to read. Avoid jargon or overly complex sentences. Let the warmth come through word choice rather than excessive exclamation.
• •Speak to the Parent, for the Child: Acknowledge the parent's desire for quality, safety, and style, while always keeping the child's experience (comfort, play, imagination) at the heart of the message.
• •Engage Authentically: In social media interactions and customer service, maintain the warm, helpful, and slightly playful tone. Respond to comments and queries in a way that reinforces the brand's caring nature. Regularly review content across all platforms to ensure consistency.

Social Perception

Nattiot is generally perceived as a provider of high-quality, stylish, and charming rugs and decor items specifically designed for children's rooms and nurseries. Customers appreciate the unique and playful designs that are often more sophisticated than stereotypical children's decor. The brand is seen as trustworthy due to its emphasis on material quality (like Oeko-Tex certified cotton) and European design sensibilities. Parents value the combination of aesthetics that appeal to adults and functionality/safety that benefits children. There's a positive association with creating cozy, inspiring, and well-decorated spaces for little ones.

Copy Examples

• •✨ Little feet, big adventures! ✨ Introducing our new [Rug Name] rug – woven with love, designed for play, and soft enough for the sweetest dreams. Let their imaginations run wild on a cloud of comfort. #Nattiot #KidsRoomDecor #NewArrival #PlayfulSpaces #NurseryInspo
• •Creating the perfect nest for your little one? 🌿 Our Oeko-Tex certified cotton rugs are beautifully designed, wonderfully soft, and made to cherish every milestone. Discover gentle style for their first adventures. Shop Nattiot. #NattiotKids #NurseryEssentials #SafeAndStylish #BabyRoom #ModernNursery
• •Meet [Animal Name], the friendliest companion for your little explorer's room! This charming rug doesn't just add a touch of playful magic; its soft, durable fibers create the perfect spot for storytime, giggles, and all sorts of imaginative journeys. Crafted with care for happy, healthy play.
• •Nattiot: Weaving Joy into Childhood. Discover beautifully designed rugs and decor that inspire playful moments and cozy corners in your little one's world. Explore the collection.
• •🍂 Cozy Up Their Corner: Autumn Wonders from Nattiot! 🍂 (Body snippet): As the leaves turn, create an extra layer of warmth and whimsy in their favorite space. Our latest collection of soft rugs and playful decor is here to make their room the coziest den of all.