Brand Tone

Elegant & Luxurious, Feminine & Romantic, Confident & Empowering, Inclusive & Welcoming, Modern & Innovative

Brand Values

• •Quality & Craftsmanship
• •Inclusivity & Diversity
• •Comfort & Fit
• •Confidence & Individuality
• •Timeless Design & Innovation
• •Family Heritage

Best Practices

• •Emphasize Italian Heritage and Craftsmanship: Consistently weave in mentions of Italian design, artisanal quality, and the luxurious feel of the materials. Use evocative language that speaks to tradition and meticulous creation.
• •Champion Inclusivity Authentically: Ensure that copy reflects a genuine commitment to all body types, ages, and identities. Use inclusive language and showcase diversity in visuals that accompany the text. Avoid tokenism; make inclusivity a core part of the narrative.
• •Focus on Empowerment and Confidence: Write copy that makes the reader feel good about themselves. Highlight how the lingerie can enhance their confidence, allow for self-expression, and celebrate their individuality.
• •Maintain an Elegant and Sophisticated Voice: Use refined language. Avoid overly casual slang or jargon unless it specifically aligns with a targeted campaign. The tone should convey luxury and quality without being unapproachable.
• •Highlight Comfort as a Key Feature of Luxury: Stress that Cosabella pieces are not just beautiful but also exceptionally comfortable and designed for real life. Connect the luxurious materials and expert fit to the feeling of everyday well-being.

Social Perception

Generally, Cosabella is perceived as a high-quality, luxurious, and beautiful lingerie brand. Customers appreciate the comfort, Italian craftsmanship, and the brand's efforts towards inclusivity. The brand is seen as a go-to for beautiful, well-made intimates. Some customers have raised concerns about inconsistent quality control and durability for a luxury brand, which can impact perception. Sizing inconsistencies are also a point of frustration for some online shoppers. The brand's push towards greater inclusivity and gender-neutral options is likely to broaden its appeal and positively shape its perception among modern consumers who value these principles.

Copy Examples

• •Cosabella: Italian Craftsmanship, Inclusive Comfort. Discover Lingerie That Celebrates You. For over 40 years, Cosabella has woven Italian artistry into every stitch. Experience the luxurious feel of our signature laces and meticulously crafted designs, now embracing every shape, every identity. Feel beautiful, feel confident, feel uniquely you.
• •Beauty in Every Form. Confidence in Every Thread. At Cosabella, we believe luxury is for everyone. Our latest collection is designed with you in mind – blending timeless Italian elegance with the perfect fit for every body. #CosabellaForPeople #LuxuryIntimates #ItalianDesign #BodyConfidence #InclusiveFashion
• •Indulge in the exquisite touch of our [Product Name] Bralette. Handcrafted in Italy from the finest floral lace, this piece offers delicate support and unparalleled comfort. Designed to make you feel effortlessly confident and beautiful, from morning rituals to evening repose. Because you deserve to feel exceptional, every day.
• •Rediscover Comfort, Reignite Your Confidence with Cosabella. Escape into a world where elegance meets ease. Cosabella’s new arrivals are here, thoughtfully designed in Italy to provide luxurious comfort and a flawless fit for every moment of your life. Embrace your individuality with pieces as unique as you are.
• •More Than Lingerie. It's a Feeling. Cosabella – Crafted in Italy, Designed for All. Explore collections that empower and inspire. From our iconic "Never Say Never" lace to our soft, sustainable fabrics, find pieces that speak to your style and celebrate your story.