Brand Tone

Aspirational & Trendy, Enthusiastic & Engaging, Informative & Direct, Accessible & Inclusive

Brand Values

• •Variety & Accessibility
• •Quality
• •Customer Convenience
• •Empowerment through Beauty
• •Staying Current

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, enthusiastic, accessible, informative), key vocabulary, "do's and don'ts" for language, and examples. This ensures anyone writing for the brand is aligned.
• •Know Your Audience: Understand the language, aspirations, and beauty interests of your Mexican target audience. Tailor copy to resonate with them authentically.
• •Be Consistent Across Platforms: While the style might adapt slightly (e.g., more emojis on Instagram, slightly more formal on transactional emails), the core brand tone should remain recognizable.
• •Focus on Benefits and Solutions: Instead of just listing product features, highlight how they help the customer achieve their desired look or solve a beauty concern, using enthusiastic and empowering language.
• •Engage and Interact: Use questions, polls, and respond to comments in the brand's established tone to foster a community and make the brand feel approachable and connected.

Social Perception

The brand is perceived as a source for popular and professional beauty products in Mexico. Customers seem to engage positively, inquiring about products and expressing purchase intent. The association with established brands like Alfaparf and Beauty Creations likely lends credibility. The perception seems to be that of a reliable retailer for beauty needs, focusing on a Mexican customer base.

Copy Examples

• •✨ ¡Alto ahí, beauty lover! ✨ Tu nuevo labial favorito ACABA de llegar a CHIK.MX. Consigue ese look impecable que tanto deseas. 💋 👉 Desliza para ver los swatches y ¡cómpralo antes que se agote! #ChikBelleza #NuevoLanzamiento #MaquillajeProfesional #BeautyMX
• •¿Lista para un cambio de look espectacular? 🌈 Los tintes profesionales que amas están en CHIK.MX con un descuento especial esta semana. ¡Dale a tu cabello la vitalidad que merece! 💁‍♀️ Visítanos en chik.mx/tintes. #CHIKCuidaTuCabello #TintesProfesionales #BellezaEnCasa #PromoBelleza
• •CHIK.MX: Tus Marcas de Belleza Profesional Favoritas, ¡A Un Clic de Distancia! Envío gratis desde $1499. 🛍️
• •💅 ¿Qué look de uñas te atreves a probar este fin de semana? 🔥 Clásico Francés ❤️ Color Vibrante. ¡Encuentra todo para tu mani perfecto en CHIK.MX! #ChikUñas #NailArtMX #BellezaProfesional
• •💖 ¡Secretos de Belleza Revelados + Novedades en CHIK.MX!