Brand Tone

Nurturing, Empowering, Authentic, Transparent, Holistic, Mindful, Informative, Slightly Spiritual

Brand Values

• •Natural & Pure Ingredients
• •Effectiveness & Science-Backed Formulas
• •Authenticity & Honesty
• •Pro-Aging & Self-Acceptance
• •Holistic Well-being
• •Customer Trust & Satisfaction

Best Practices

• •Continuously weave in core values like natural ingredients, scientific backing, pro-aging, and authenticity into product descriptions, blog posts, and social media captions.
• •Ensure the founder's journey and the brand's 'why' are subtly present or easily accessible, reinforcing the personal, heartfelt nature of the brand.
• •Use language that reflects nurturing, empowerment, authenticity, and mindfulness.
• •Maintain an informative and educative approach, providing value to customers.
• •Address concerns or questions directly and honestly, reflecting the brand's commitment to trust and genuine connection.

Social Perception

Positive customer feedback appreciating product effectiveness, natural formulations, and sensory experience. Trust in the founder and a sense of connection.

Copy Examples

• •Discover the beauty of you.
• •Let's feel good, dig deeper and make this next chapter SO great.
• •We take a direct and no-bs approach to skincare.
• •Beauty doesn't fade — it evolves.
• •Ready for skin that feels as alive as you do? Experience the power of carefully sourced ingredients, crafted with heart and science.