Brand Tone

Empathetic & Compassionate, Loving & Heartfelt, Cherishing & Celebratory, Appreciative & Personal

Brand Values

• •Honoring Pet Companionship
• •Providing Comfort & Healing
• •Quality & Craftsmanship
• •Love & Family
• •Memory Preservation

Best Practices

• •Use Warm and Affectionate Language: Words like "love," "cherish," "heartfelt," "comfort," "joy," and "beloved" should be woven naturally into the copy to reflect the brand's core values.
• •Frame products not just as items, but as ways to preserve and honor that connection.
• •Be Authentic and Sincere: The brand's origin story is a powerful asset.
• •Share customer stories.
• •Use hashtags related to #PetMemorial, #CustomPetPortrait, #PetLovers

Social Perception

Purpur Kitty aims to be perceived as a caring and understanding brand for pet lovers, particularly those who have experienced loss or want to create lasting tributes to their pets. Their products, like custom 3D portraits and memorial items, are positioned as unique and emotionally resonant gifts.

Copy Examples

• •"Our hand-painted 3D pet portraits transform your favorite photo into a timeless piece of art, celebrating the joy and love they brought into your life."
• •"Our soft, personalized memorial blankets offer a comforting embrace, a gentle reminder of the unconditional love you shared."
• •"Cherish every moment, celebrate every memory."
• •"Made with love"
• •"Every pet is family"