Brand Tone

Intimate, Playful, and Emotional

Brand Values

• •Connection
• •Intimacy
• •Love
• •Authenticity/Genuineness
• •Joy and Playfulness
• •Quality
• •Discretion and Trust

Best Practices

• •Embrace Vulnerability and Authenticity: Use language that is open, honest, and relatable. Share stories (even the brand's origin story) that resonate emotionally with the desire for connection.
• •Balance Playfulness with Depth: While the games are fun, the underlying purpose is deep connection. Ensure copy can be lighthearted and inviting ("playful," "exciting") but also touch upon more profound emotional benefits ("deepen your bond," "intimate conversations").
• •Focus on "You and Your Partner" (or relevant audience): Address the customer directly and focus on the shared experience and benefits *for them*. Use inclusive language that makes both individuals in a relationship feel seen and invited.
• •Use Sensory and Emotive Language: Words that evoke feelings of warmth, excitement, love, laughter, and closeness will reinforce the brand's intimate and emotional tone. Think "spark," "ignite," "cherish," "whisper," "laughter."
• •Maintain a Respectful and Encouraging Stance: Especially when dealing with intimacy and eroticism, the tone should always be respectful, encouraging, and non-judgmental. The aim is to make users feel comfortable and excited to explore, not pressured or embarrassed. Ensure messaging around games like "Gemidos" highlights fun, adventure, and mutual consent.

Social Perception

Generally perceived very positively by its customers as effective products, high quality, trustworthy, fun and engaging and providing emotional impact.

Copy Examples

• •Headline: Rediscover Each Other, One Card at a Time. Body: Remember those late-night talks? The easy laughter? Life gets busy, but your connection doesn't have to fade. Our "Latidos" game is more than just questions; it's a doorway back to the heart of your relationship. Share, laugh, and fall in love all over again. Ready for a night of genuine connection?
• •Headline: Dare to Explore? Your Next Adventure Awaits. Body: Spice things up and break the routine with "Gemidos." These 69 playful and daring challenges are designed to ignite passion and bring a new level of excitement to your nights. It's time to play, discover, and desire. Your journey into deeper intimacy starts now.
• •Headline: Beyond the Screen: Real Moments, Real Connection. Body: In a world of endless scrolling, find a sanctuary for just the two of you. Latido Trazado games are your invitation to put the phones away and truly be present. Spark meaningful conversations, share heartfelt laughter, and build memories that last a lifetime. Because the best connections happen face-to-face, heart-to-heart.
• •Headline: The Perfect Gift for Your Story. Body: Looking for a unique way to say "I love you," "I cherish you," or "Let's make some memories"? Latido Trazado games are thoughtfully crafted to celebrate your unique bond. Perfect for anniversaries, date nights, or just because. Give the gift of connection and watch your story unfold.
• •Headline: From Quarantine Connection to Your Living Room. Body: Born from a desire for genuine connection during a time of isolation, Latido Trazado is here to help you nurture your most important relationships. We believe in the power of words, laughter, and shared experiences to bring hearts closer. Join the thousands of couples who are rediscovering joy and intimacy with us.