Brand Tone

Artistic, Thoughtful, Authentic

Brand Values

• •Originality & Uniqueness
• •Craftsmanship & Quality
• •Aesthetic Sensibility
• •Mindful Consumption/Slow Living
• •Individuality & Self-Expression

Best Practices

• •Develop a Simple Brand Voice Guide
• •Focus on "Show, Don't Just Tell"
• •Embrace Storytelling
• •Maintain Visual-Verbal Harmony
• •Review and Refine Regularly

Social Perception

Source of Unique Finds, Appreciation for Aesthetics, Trust in Curation, Aspirational yet Accessible, Quietly Sophisticated

Copy Examples

• •Instagram Post for a Ceramic Vase: "More than a vessel, it’s a quiet pause in your day. Hand-shaped with intention, each curve tells a story of earth and artistry. Find beauty in the imperfect. #AwayFromObject #HandcraftedHome #ArtisanCeramics #SlowLiving"
• •Product Description for a Linen Throw: "Drape your space in understated elegance. Our pure linen throw, soft to the touch and rich in natural texture, invites moments of calm and comfort. Ethically sourced, designed to last. Discover the collection."
• •Email Newsletter Subject Line: "New Arrivals: Objects with Soul, Stories to Tell" Email Body Snippet: "This week, we welcome a few carefully chosen pieces to the Away From Object family. Each item is selected for its unique character and the quiet beauty it brings to a space. Explore the latest additions, crafted to inspire and endure."
• •Website Banner Text: "Beyond the Mundane. Discover Objects That Resonate."
• •Pinterest Pin Description for an Art Print: "Evoke emotion, inspire thought. This limited edition print brings a touch of contemplative art to your walls. Discover unique pieces at Away From Object. #ArtForYourHome #UniqueDecor #ConsciousLiving #MinimalistArt"