Brand Tone

Elegant & Sophisticated, Evocative & Sensorial, Aspirational, Passionate (about perfumery), Potentially slightly more playful/approachable on TikTok while retaining core elegance

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Luxury & Elegance
• •Sensory Experience & Emotion
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, evocative, passionate, elegant), "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell": Instead of saying a perfume is "high-quality," describe the rare ingredients, the meticulous blending process, or the lasting impression it leaves. Use vivid, sensory language.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the elegant and luxurious visuals used on the website and social media. The words should evoke the same feelings as the images.
• •Adapt to the Platform, Not Away from the Core Tone: While TikTok copy might be shorter and use more emojis than a website description, the underlying elegance and focus on sensory experience should remain consistent. Avoid slang or overly casual language that clashes with the brand's sophistication.
• •Review and Refine: Regularly audit copy across all platforms to ensure it aligns with the defined brand tone and values. Solicit feedback and be open to tweaking the voice as the brand evolves, but always with a clear intention.

Social Perception

As a provider of luxury/niche perfumes, Aspirational Brand, The perception will be heavily influenced by the `_sa` (Saudi Arabia) regional focus on Instagram, suggesting it's perceived as a notable perfume brand within that market, Customers likely appreciate the aesthetic appeal of the packaging and the evocative nature of the scent descriptions, The effectiveness of the perfumes (longevity, sillage) would be a major factor in their perception.

Copy Examples

• •Instagram Post Caption (New Product Launch): Unveil your new signature. Introducing 'Luminous Veil' – a whisper of rare jasmine and warm amber, crafted for moments that linger. Discover the essence of you. #MirrorPerfume #LuminousVeil #ScentOfSophistication #NewCollection
• •TikTok Video Concept (Short & Engaging): (Video shows quick, beautiful shots of a perfume bottle, someone elegantly spraying it, then looking confident) Text Overlay: "Your daily dose of luxury. ✨ What's your Mirror scent today?" Sound: Trendy, sophisticated instrumental music. Caption: Find the scent that tells your story. #MirrorPerfume #LuxuryFragrance #PerfumeTikTok #ScentStory #DailyElegance
• •Website Product Description (Excerpt for an Oriental Scent): Journey to the heart of opulence with 'Desert Mirage.' A captivating blend of rich oud, spicy saffron, and a hint of sweet rose. This is not just a fragrance; it's an experience, an echo of ancient traditions wrapped in modern allure. Dare to be unforgettable.
• •Email Subject Line (Promotion): An Invitation to Indulgence | Discover Your Perfect Mirror Perfume
• •Instagram Story Poll: Image: Two different Mirror Perfume bottles side-by-side. Question: "Weekend Mood: Bold & Spicy or Soft & Floral? ✨"