Brand Tone

Refined & Minimalist, Confident & Understated, Passionate & Artistic, Approachable & Modern, Quality-Conscious

Brand Values

• •Minimalism & Simplicity
• •Quality & Durability
• •Originality & Individuality
• •Artistic Expression
• •Passion
• •Cultural Appreciation

Best Practices

• •Prioritize Clarity and Conciseness: Reflect the minimalist aesthetic by using direct, uncluttered language. Avoid jargon or overly elaborate descriptions.
• •Emphasize Quality and Craftsmanship Subtly: Instead of just saying "high quality," mention specifics like "European-made," "premium cotton," or "carefully selected materials" to convey quality without hyperbole.
• •Infuse a Sense of Understated Confidence: The language should be assured but not arrogant. Focus on the inherent value and style of the products.
• •Speak to Individuality and Expression: Frame products as tools for personal style and artistic expression, aligning with the brand's philosophy that fashion tells a story.
• •Maintain Visual-Textual Harmony: Ensure the copy complements the clean, minimalist visual identity seen on the website and social media. The words should evoke the same feeling as the images.

Social Perception

Emerging Parisian Brand, Aesthetically Focused, Niche Appeal, Quality Expectation, Trust (Developing)

Copy Examples

• •Product Description (e.g., for a Hoodie): The essence of urban refinement. Our [Product Name] Hoodie, crafted in Europe from premium [Material], offers a minimalist silhouette with an exceptionally soft feel. Designed for enduring comfort and subtle distinction. Your story, styled.
• •Instagram Post Caption: Parisian mornings. Effortless style. Discover the details that define our latest collection. #BY80 #MinimalistFashion #UrbanStyle #MadeInEurope #ParisianBrand
• •"About Us" Snippet for a Social Bio: BY80: Paris-born. Minimalist by design. We craft quality apparel with subtle originality for the modern individual. Fashion as expression. Est. 2021.
• •Email Subject Line (New Collection): New In: BY80 - Understated Pieces, Unmistakable Style.
• •Website Banner Text: BY80 | Curated Minimalism. European Craftsmanship. Define Your Signature.