Brand Tone

Natural, Ethical, Sustainable, Transparent

Brand Values

• •Sustainability
• •Eco-consciousness
• •Ethical Practices
• •Vegan
• •Cruelty-Free
• •Natural Ingredients
• •Transparency

Best Practices

• •Highlight the brand's commitment to plastic-free packaging.
• •Emphasize the use of natural and vegan ingredients.
• •Showcase the cruelty-free aspect of the production process.
• •Use clear and simple language to explain the benefits of the product.
• •Create a narrative that connects with the eco-conscious consumer.

Social Perception

A trustworthy and ethical brand that provides high-quality, natural, and sustainable products for environmentally conscious consumers.

Copy Examples

• •"Embrace the power of nature with our plastic-free deodorant. Vegan, cruelty-free, and kind to the planet."
• •"Discover a refreshing clean with our natural ingredients. Your body and the Earth will thank you."
• •"We're committed to ethical practices. Our vegan deodorant is made with care, without harming animals or the environment."
• •"Go plastic-free! Our deodorant is packaged in sustainable materials, reducing waste and protecting our planet."
• •"Experience the difference of natural deodorant. Gentle on your skin, powerful against odor, and good for the Earth."