Brand Tone

Empowering, confident, supportive, understanding, direct, solution-oriented, positive, and reassuring.

Brand Values

• •Empowerment
• •Comfort
• •Quality
• •Support
• •Self-Expression and Freedom
• •Body Appreciation and Self-Love

Best Practices

• •Address the audience directly and empathetically.
• •Emphasize freedom, confidence, and comfort in the messaging.
• •Promote body positivity and self-love, making all women feel seen and supported.
• •Be consistent across all touchpoints, from website copy to customer service.
• •Highlight the benefits and solutions that the apparel provides.

Social Perception

Lilysure aims to be seen as a go-to for women seeking reliable and invisible bra solutions for various outfits, appreciated for comfort, fit, support, and smoothing effect.

Copy Examples

• •"Every woman deserves to feel sexy and comfortable in her own skin."
• •"Our innovative bras and bodysuits provide the invisible support and flawless silhouette you need to wear what you love, with absolute poise."
• •"Embrace comfort, celebrate your shape."
• •"With Lilysure's quality craftsmanship, experience luxurious support that moves with you and empowers you from within."
• •"Lilysure offers the ultimate invisible solutions, so you can step out in any look with grace and self-assurance."