Brand Tone

Direct & Promotional, Accessible & Value-oriented, Primarily French-language focused in promotions

Brand Values

• •Modesty
• •Accessibility/Value

Best Practices

• •Maintain a Consistent Voice, Adapt the Tone for different platforms
• •Emphasize promotions, sales, and discounts clearly
• •Use French language in social media promotions where appropriate
• •Highlight the value proposition with phrases like 'PRIX MINIS'
• •Showcase modest fashion items like abayas and hijabs with promotional codes

Social Perception

Fashion-conscious, Community-focused, Empowering

Copy Examples

• •PROMO TOUT À MOINS DE 15€
• •CODE SUMMER25
• •SOLDES20
• •Hijab jersey premium de luxe Larissa
• •buy one, get the 2nd at -50%