Brand Tone

Playful, nostalgic, and friendly. Evokes a sense of joy and rediscovery, with a touch of humor.

Brand Values

• •Nostalgia
• •Joy
• •Sustainability
• •Uniqueness
• •Friendliness

Best Practices

• •Use playful and nostalgic language to evoke positive memories.
• •Incorporate humor and wit in your descriptions without being disrespectful.
• •Maintain a friendly and approachable tone in all communications.
• •Focus on the joy of rediscovering old treasures and the stories they tell.
• •Ensure clarity and transparency in product descriptions and policies.

Social Perception

The brand is perceived as fun, trustworthy, and a source of unique, high-quality vintage items. Customers feel a sense of connection to their past and appreciate the brand's commitment to sustainability through reuse.

Copy Examples

• •"Remember that toy you loved as a kid? We found it! Relive the magic with [Product Name]."
• •"Warning: May cause uncontrollable smiles and spontaneous reminiscing. Get your dose of nostalgia today!"
• •"Don't let your childhood memories gather dust. Give them a new home (or relive them yourself) with our curated collection."
• •"We're not saying our vintage finds are time machines, but they're pretty close. Hop in and take a trip down memory lane!"
• •"Pre-loved treasures waiting for a new adventure. Adopt a piece of history and make it your own."