Brand Tone

Aspirational, Stylish, Quality-Conscious, Customer-Focused & Friendly, Informative & Helpful, Modern & Trendy

Brand Values

• •Quality
• •Style & Aesthetics
• •Innovation
• •Customer Satisfaction
• •Accessibility (implied)
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., aspirational, friendly, sophisticated), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this guide with everyone who creates content.
• •Focus on "Aspirational yet Attainable": Use language that inspires and showcases ideal home settings, but also feels relatable and achievable for the target audience. Highlight how products can easily elevate their existing spaces.
• •Emphasize Quality and Craftsmanship: Subtly weave in words that speak to the durability, material quality, and design care of the products without sounding overly technical or boastful. Words like "carefully selected," "quality materials," "expertly crafted" can be effective.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style. If images are bright, modern, and stylish, the copy should reflect that energy and sophistication.
• •Engage with a Friendly and Helpful Persona: Especially on social media and in customer service, use a warm, approachable, and helpful tone. Answer questions enthusiastically and offer advice when appropriate, reinforcing the "customer satisfaction" value. When writing blog posts or tips, the tone should be that of a knowledgeable friend.

Social Perception

Trendy, quality-focused, and customer-oriented provider of home decor. A go-to source for stylish home furnishings in Turkey, with aspirations of becoming a global brand.

Copy Examples

• •✨ Breathe new life into your sanctuary! Our fresh collection has just landed, brimming with elegant designs and the quality you trust. Discover pieces that tell your story. #PremierHomeTR #NewCollection #HomeDecor #StylishLiving #TurkishHome
• •🍂 Cozy season is calling! Transform your home into a warm haven with our latest autumn-inspired decor. From plush textiles to chic accents, find everything you need to welcome the season in style. Shop now at premierhometr.com! #PremierHome #AutumnDecor #HomeComfort #InteriorDesignTR
• •Your Dream Home, Beautifully Crafted. Explore Premier Home TR for quality textiles and decor that inspire. Bringing global trends to your doorstep.
• •More than just a vase, it's a statement. This exquisitely crafted piece adds a touch of modern elegance to any room, perfectly showcasing your favorite blooms or standing stunningly on its own. Elevate your space with Premier Home TR.
• •💡 Get Inspired: Trends, Tips & Treats for Your Home!