Brand Tone

Confident, Trendy, and Empowering

Brand Values

• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Trend Awareness
• •Customer Connection
• •Accessibility

Best Practices

• •Use current slang and cultural references relevant to the hip-hop and street style audience authentically.
• •Emphasize individuality and the ability for customers to express their unique personality through the jewelry.
• •Maintain a confident & bold voice, using strong verbs and declarative sentences.
• •Use vivid descriptions of materials and the visual impact of the pieces.
• •Accompany copy with high-quality, dynamic visuals that reflect the lifestyle and aesthetic of the target audience.

Social Perception

Positive for Style and Customization, Mixed Trust Signals, Engaged Niche Audience, Desire for Uniqueness

Copy Examples

• •Headline: Don't Just Follow Trends. Set Them. Body: Your style is your signature. Our latest iced-out collection is here to make sure it’s unforgettable. Craft your legacy. #ECCustom #StreetLegacy
• •Headline: Level Up Your Look. Define Your Drip. Body: From custom pendants that tell your story to chains that demand attention, EC Custom Jewelry is where your vision comes to life. What will you create today? #OwnTheDrip #CustomJewelryKing
• •Headline: Beyond Jewelry. It's a Statement. Body: Rock pieces as bold as your ambitions. Our craftsmen bring the fire with precision-cut moissanite and head-turning designs. Express your hustle. #IceColdStyle #ECStatement
• •Headline: Your Story. Your Ice. Your Rules. Body: Why blend in when you were born to stand out? Customize your next piece with EC Custom Jewelry and wear your individuality with pride. Be the icon. #HipHopJewelry #IndividualityRedefined
• •Headline: Fresh Drops. Maximum Impact. Body: New arrivals just hit. Inspired by the culture, crafted for the bold. Turn heads and stop scrolls. Shop now and ice out your feed. #NewArrivals #BlingTheWorld