Brand Tone

Elegant, sophisticated, artistic, and subtly persuasive, with a strong emphasis on ethical craftsmanship and personal expression.

Brand Values

• •Ethical Craftsmanship
• •Artistic Excellence
• •Individuality
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Use descriptive language that highlights the craftsmanship and artistry of the products.
• •Incorporate storytelling to connect with customers on an emotional level and emphasize the artisans' stories.
• •Focus on the transformative power of art and how it enhances living spaces.
• •Use inclusive language that resonates with a diverse audience and celebrates individual expression.
• •Maintain a balance between sophistication and approachability in the tone.

Social Perception

The brand is perceived as a provider of high-quality, ethically-sourced, and customizable art that enhances individuality and living spaces. They are seen as empowering artisans and promoting sustainable practices, appealing to consumers who value craftsmanship, authenticity, and ethical consumption.

Copy Examples

• •"Transform your space with our ethically handmade wall art, reflecting your unique style and creativity."
• •"Discover meticulously handcrafted leather artwork, designed to add a touch of timeless elegance to your home."
• •"Empower artisans and enrich your life with our curated collection of premium art, created with passion and precision."
• •"Create a home that truly reflects you. Explore our custom art options to perfectly match your unique tastes."
• •"Qibo: Where artistry meets sustainability. Experience the beauty of handmade art that makes a difference."