Brand Tone

Natural, Informative, Elegant, Aspirational, Caring

Brand Values

• •Naturality & Organic Ingredients
• •Hair Health & Efficacy
• •Gentleness & Safety
• •Sustainability & Eco-Friendliness
• •Transparency & Purity
• •Customer Well-being

Best Practices

• •Use elegant and aspirational language when describing the products and their benefits.
• •Highlight the natural and organic ingredients, emphasizing their purity and safety.
• •Incorporate Italian phrases and expressions related to beauty and well-being to connect with the target audience.
• •Maintain an informative and educational tone, providing details about the ingredients and their benefits.
• •Focus on the customer's well-being, emphasizing the pampering and luxurious experience.

Social Perception

A trusted and reliable brand that provides gentle, effective, and eco-friendly hair care solutions. Seen as experts in natural hair care, promoting well-being and beauty through natural ingredients.

Copy Examples

• •Scopri l'Eleganza della Natura con Cutié Bio Hair. Prodotti naturali per capelli sani e luminosi. (Discover the Elegance of Nature with Cutié Bio Hair. Natural products for healthy and shiny hair.)
• •Cutié Shampoo Antiforfora: la coccola quotidiana per un cuoio capelluto sano e libero dalla forfora. (Cutié Anti-Dandruff Shampoo: the daily pampering for a healthy and dandruff-free scalp.)
• •Rivoluzione Eco-Friendly per la cura dei tuoi capelli. Scegli Cutié Bio Hair, senza SLES/SLS e parabeni. (Eco-Friendly Revolution for your hair care. Choose Cutié Bio Hair, without SLES/SLS and parabens.)
• •Dona ai tuoi capelli la forza e la vitalità della natura. Cutié Bio Hair: ingredienti biologici per risultati visibili. (Give your hair the strength and vitality of nature. Cutié Bio Hair: organic ingredients for visible results.)
• •Cutié Shampoo Coadiuvante Trattamento Anticaduta: un lusso per i tuoi capelli, un aiuto concreto contro la caduta. (Cutié Shampoo Adjunct Anti-Hair Loss Treatment: a luxury for your hair, a concrete help against hair loss.)