Brand Tone

Sentimental & Heartfelt, Personal & Unique, Magical & Celestial, Celebratory & Commemorative, Gentle & Caring

Brand Values

• •Memorability
• •Personal Connection
• •Uniqueness
• •Quality & Accuracy
• •Celebration of Love & Relationships

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of love, nostalgia, wonder, and connection (e.g., "cherish," "magic," "forever," "heartfelt," "dream").
• •Focus on "Moments": Consistently tie products back to specific life events, memories, and milestones (anniversaries, birthdays, new beginnings).
• •Use Celestial & Evocative Imagery: Incorporate metaphors and descriptions related to stars, the cosmos, destiny, and wonder to reinforce the brand's theme.
• •Highlight Personalization: Always emphasize the custom-made aspect and the "unique-to-you" quality of each product.
• •Maintain a Gentle & Positive Voice: Ensure the copy is warm, inviting, and celebratory, creating a positive association with the act of gifting and remembering.

Social Perception

Thoughtful Gift Idea, Romantic & Sentimental, Aesthetically Pleasing, Niche & Specialized, Potential for Brand Name Confusion

Copy Examples

• •Facebook Ad (Occasion: Anniversary): Remember the night your stars aligned? ✨ Relive that magic with a personalized Lumimuse star map, capturing the unique celestial dance from your most cherished anniversary. A timeless gift for a timeless love. Design yours today and keep that special night shining forever. #Lumimuse #StarMap #AnniversaryGift #CelestialLove #UnderTheStars
• •Instagram Post (Product Showcase): Twinkle, twinkle, little star... now on your wall to remember how loved you are. 👶 Welcome the newest star in your family with a custom Lumimuse birth night sky map. A precious keepsake to mark their magical arrival. Link in bio to create a universe of memories. #HelloLumimuse #NewBabyGift #NurseryDecor #PersonalizedGift #StarryNight
• •Website Homepage Banner: Your Story, Written in the Stars. ✨ Lumimuse helps you capture life's most precious moments with beautifully personalized celestial maps. From the night you met to the day a dream came true, let the cosmos tell your tale. Create Your Unique Star Map.
• •Email Subject Line (Promotional): A Gift as Unique as Your Love Story ✨ Inside: Personalized Star Maps for Your Special Someone
• •Product Description Snippet (Zodiac Print): Embrace the cosmic energy that makes you, *you*. Our elegant Zodiac Constellation Prints are more than just art; they're a celebration of your unique celestial blueprint. Delicately designed to reflect the stars that guide you, it’s a personal touch of the universe for your sacred space.