Brand Tone

Supportive & Empowering, Value-Oriented & Fair, Trendy & Fashion-Forward, Accessible & User-Friendly

Brand Values

• •Supporting Independents
• •Fairness & Sustainability
• •Value for Money
• •Fashion & Trends
• •Ease & Efficiency

Best Practices

• •Define Your Primary Audience & Tone for Each Platform
• •Emphasize Key Values
• •Use "You-Focused" Language
• •Stay Current & Engaging on Social Media
• •Maintain Clarity and Simplicity

Social Perception

Positive for App Users/Sellers, Mixed for Marketplace Shoppers (addtocart.co.uk), Emerging/Niche for Italian Store, Generally Seen as a Tool/Platform

Copy Examples

• •Your Style. Your Store. Our Platform. AddToCart empowers independent sellers and brings you the looks you love.
• •🔥 Fresh drops from Nike, Adidas & Supreme just landed on AddToCart! Cop the latest heat before it's gone. Link in bio to level up your sneaker game. #AddToCart #Streetwear #Sneakerhead
• •At AddToCart, we're rewriting the rules of online shopping. By cutting out hefty fees for our independent sellers, we bring you unique products and unbeatable value, all while championing a fairer, more sustainable way to shop.
• •Effortless Selling, Powerful Results: See What AddToCart Can Do For Your Shopify Store!
• •Discover unique finds like this [Product Name] from an independent artisan on AddToCart. Quality you can trust, at a price that’s fair. Shop smart, support small.