Brand Tone

friendly, approachable, enthusiastic, and helpful

Brand Values

• •Passion for Plants
• •Customer Focus & Support
• •Quality Products
• •Community Building
• •Accessibility & Inclusivity

Best Practices

• •Know Your Audience: Understand who you're talking to. For Hello Plants NZ, this is likely a mix of new and experienced plant enthusiasts who appreciate a friendly and supportive approach.
• •Use "You" and "We": Speak directly to the customer ("You'll love...") and foster a sense of community and shared passion ("We're excited to help you...").
• •Embrace Enthusiasm (Authentically): Let your passion for plants shine through with positive language, exclamation points (used judiciously), and encouraging words. Avoid overly technical jargon unless explained simply.
• •Be Helpful and Solution-Oriented: Anticipate customer questions and concerns in your copy. Offer tips, guidance, and reassurance to build trust and position the brand as a supportive resource.
• •Maintain a Consistent Voice Across All Channels: Whether it's a social media caption, product description, or email, the friendly, enthusiastic, and helpful tone should be recognizable as distinctly "Hello Plants NZ." Create simple brand voice guidelines for anyone writing copy.

Social Perception

positive

Copy Examples

• •Instagram Post: "New plant parent alert! 🌱 Don't worry, we've all been there! Our latest blog post is packed with super simple tips to keep your new green buddy thriving. Got a question? Drop it in the comments below – we're here to help you grow! #HelloPlantsNZ #PlantCareMadeEasy #WelcomeToTheJungle"
• •Facebook Ad: "Brighten your space and boost your mood with a touch of green! 🌿 Explore our stunning collection of easy-care indoor plants, perfect for beginners and seasoned plant lovers alike. Shop now and let us help you find your perfect plant match! Visit helloplants.co.nz. #IndoorJungle #PlantLove #ShopLocalNZ"
• •Product Description (e.g., for a Fiddle Leaf Fig): "Meet Finley, your future statement piece! This Fiddle Leaf Fig loves bright, indirect light and a consistent watering routine. A little bit of a diva? Maybe. Worth it? Absolutely! We'll send you a detailed care card to make sure Finley thrives in your home. Happy planting! ✨"
• •Email Newsletter Subject Line: "🌿 Psst... Your Next Plant Adventure Starts Here! (Plus, a Little Surprise Inside!)"
• •Website Homepage Headline: "Hello, Plant Lovers! Your Green Oasis Awaits. Discover beautiful, healthy indoor plants and all the friendly advice you need to help them flourish. Let's grow together!"